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Face makeup

7321 products

Nouba, Ten-Hours Sleep, Compact Foundation, 42, 10 g Nouba Nouba, Ten-Hours Sleep, Compact Foundation, 42, 10 g Out of stock Price — for partners → Nouba, NoubaLight, Natural Finish, Compact Foundation, 20, 10 ml Nouba Nouba, NoubaLight, Natural Finish, Compact Foundation, 20, 10 ml Out of stock Price — for partners → Nouba, NoubaLight, Natural Finish, Compact Foundation, 11, 10 ml Nouba Nouba, NoubaLight, Natural Finish, Compact Foundation, 11, 10 ml Out of stock Price — for partners → Max Factor, Miracle Touch, Radiant, Compact Foundation, 04, Light Medium, SPF20, 30 ml Max Factor Max Factor, Miracle Touch, Radiant, Compact Foundation, 04, Light Medium, SPF20, 30 ml Out of stock Price — for partners → Max Factor, Facefinity, Compact Foundation, 010, Sable, SPF 15, 10 ml Max Factor Max Factor, Facefinity, Compact Foundation, 010, Sable, SPF 15, 10 ml Out of stock Price — for partners → Max Factor, Facefinity, Compact Foundation, 009, Caramel, 10 g Max Factor Max Factor, Facefinity, Compact Foundation, 009, Caramel, 10 g Out of stock Price — for partners → MAC, Studio Fix Powder Plus, Compact Foundation, C5, 15 g MAC MAC, Studio Fix Powder Plus, Compact Foundation, C5, 15 g Out of stock Price — for partners → MAC, Studio Fix Powder Plus, Ultra-Matte Finish, Compact Foundation, C5.5, 15 g MAC MAC, Studio Fix Powder Plus, Ultra-Matte Finish, Compact Foundation, C5.5, 15 g Out of stock Price — for partners → MAC, Lightful C+, Compact Foundation, Light Plus, SPF 50, 12 g MAC MAC, Lightful C+, Compact Foundation, Light Plus, SPF 50, 12 g Out of stock Price — for partners → MAC, Studio Tech , Vitamin E, Anti-Ageing, Compact Foundation, NV48, 10 g MAC MAC, Studio Tech , Vitamin E, Anti-Ageing, Compact Foundation, NV48, 10 g Out of stock Price — for partners → MAC, Studio Tech , Compact Foundation, NW44, 10 g MAC MAC, Studio Tech , Compact Foundation, NW44, 10 g Out of stock Price — for partners → MAC, Studio Fix, Compact Foundation, C8, 15 g MAC MAC, Studio Fix, Compact Foundation, C8, 15 g Out of stock Price — for partners → MAC, Lightful C+, Compact Foundation, Light Plus Rose, SPF 50, 12 g MAC MAC, Lightful C+, Compact Foundation, Light Plus Rose, SPF 50, 12 g Out of stock Price — for partners → MAC, Studio Fix, Compact Foundation, Light Plus, 8 g MAC MAC, Studio Fix, Compact Foundation, Light Plus, 8 g Out of stock Price — for partners → Lancome, Absolue, Hydrating, Compact Foundation, 101, 100-Ivoire-P, SPF 50+, 101 g Lancome Lancome, Absolue, Hydrating, Compact Foundation, 101, 100-Ivoire-P, SPF 50+, 101 g Out of stock Price — for partners → Smashbox, Halo Healthy Glow, Hydrating, Tinted Moisturizer, Light, SPF 25, 40 ml Smashbox Smashbox, Halo Healthy Glow, Hydrating, Tinted Moisturizer, Light, SPF 25, 40 ml Out of stock Price — for partners → Payot, Pate Grise, Matte, Tinted Moisturizer, Nude, SPF 30, 40 ml Payot Payot, Pate Grise, Matte, Tinted Moisturizer, Nude, SPF 30, 40 ml Out of stock Price — for partners → Nouba, Divinouba, Compact Powder, 66, 7 g Nouba Nouba, Divinouba, Compact Powder, 66, 7 g Out of stock Price — for partners → Nouba, Divinouba, Compact Powder, 63, 7 g Nouba Nouba, Divinouba, Compact Powder, 63, 7 g Out of stock Price — for partners → MAC, Studio Fix Powder Plus, Compact Powder, C4, 15 g MAC MAC, Studio Fix Powder Plus, Compact Powder, C4, 15 g Out of stock Price — for partners → MAC, Prep + Prime, Corrective, Compact Powder, 8 g MAC MAC, Prep + Prime, Corrective, Compact Powder, 8 g Out of stock Price — for partners → Kat Von D, Lock It Blotting, Matte, Compact Powder, Fair, 8 g Kat Von D Kat Von D, Lock It Blotting, Matte, Compact Powder, Fair, 8 g Out of stock Price — for partners → Kat Von D, Lock-It, Matte, Compact Powder, 03, Medium, 8 g Kat Von D Kat Von D, Lock-It, Matte, Compact Powder, 03, Medium, 8 g Out of stock Price — for partners → Inglot, Jennifer Lopez Freedom System , Compact Powder, J135, Cocoa, Refill, 5.5 g Inglot Inglot, Jennifer Lopez Freedom System , Compact Powder, J135, Cocoa, Refill, 5.5 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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