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Face makeup

7321 products

Benefit, Hello Happy Velvet, Mattifying, Compact Foundation, 10, Dark, 7 g Benefit Benefit, Hello Happy Velvet, Mattifying, Compact Foundation, 10, Dark, 7 g Out of stock Price — for partners → Aveda, Inner Light, Compact Foundation, 12, Coffee, Refill, 7 g Aveda Aveda, Inner Light, Compact Foundation, 12, Coffee, Refill, 7 g Out of stock Price — for partners → Lancome, Miracle Cushion, Compact Foundation, 025, Beige Natural, 14 g Lancome Lancome, Miracle Cushion, Compact Foundation, 025, Beige Natural, 14 g Out of stock Price — for partners → Lancome, Miracle Cushion, Compact Foundation, 03, Beige Dore, SPF 23, Refill, 14 g Lancome Lancome, Miracle Cushion, Compact Foundation, 03, Beige Dore, SPF 23, Refill, 14 g Out of stock Price — for partners → Lancome, Miracle Cushion, Compact Foundation, 035, Beige Dore, SPF 23, Refill, 14 g Lancome Lancome, Miracle Cushion, Compact Foundation, 035, Beige Dore, SPF 23, Refill, 14 g Out of stock Price — for partners → Lancome, Miracle Cushion, Compact Foundation, 04, Beige Miel, SPF 23, Refillable, 14 g Lancome Lancome, Miracle Cushion, Compact Foundation, 04, Beige Miel, SPF 23, Refillable, 14 g Out of stock Price — for partners → La Prairie, Skin Caviar, Compact Foundation, SPF 15, 9 g La Prairie La Prairie, Skin Caviar, Compact Foundation, SPF 15, 9 g Out of stock Price — for partners → IsaDora, Nude, Fragrance-Free, Flawless Finish, Compact Foundation, 18, Nude Honey, 15 g IsaDora IsaDora, Nude, Fragrance-Free, Flawless Finish, Compact Foundation, 18, Nude Honey, 15 g Out of stock Price — for partners → Givenchy, Matissime Velvet, Mattifying, Compact Foundation, 01, Mat Porcelain, 9 g Givenchy Givenchy, Matissime Velvet, Mattifying, Compact Foundation, 01, Mat Porcelain, 9 g Out of stock Price — for partners → Givenchy, Teint Couture, Hydrating, Compact Foundation, C300, 13 g Givenchy Givenchy, Teint Couture, Hydrating, Compact Foundation, C300, 13 g Out of stock Price — for partners → Givenchy, Matissime, Mattifying, Compact Foundation, 06, Mat Copper, SPF 20, 9 g Givenchy Givenchy, Matissime, Mattifying, Compact Foundation, 06, Mat Copper, SPF 20, 9 g Out of stock Price — for partners → Givenchy, Matissime, Mattifying, Compact Foundation, 02, Satin, SPF 20, 9 g Givenchy Givenchy, Matissime, Mattifying, Compact Foundation, 02, Satin, SPF 20, 9 g Out of stock Price — for partners → Giorgio Armani, My Armani To Go, Compact Foundation, 04, Tone Up, SPF 15, 15 g Giorgio Armani Giorgio Armani, My Armani To Go, Compact Foundation, 04, Tone Up, SPF 15, 15 g Out of stock Price — for partners → Estee Lauder, Double Wear Stay-in-Place, Matte, Compact Foundation, 3N2, Wheat, SPF 10, 12 g Estee Lauder Estee Lauder, Double Wear Stay-in-Place, Matte, Compact Foundation, 3N2, Wheat, SPF 10, 12 g Out of stock Price — for partners → Estee Lauder, Double Wear Stay-in-Place, Compact Foundation, 2W2, Rattan, SPF 10, 12 g Estee Lauder Estee Lauder, Double Wear Stay-in-Place, Compact Foundation, 2W2, Rattan, SPF 10, 12 g Out of stock Price — for partners → Estee Lauder, Double Wear - Stay-In-Place, Matte, Compact Foundation, 2W1, Dawn, SPF 10, 12 g Estee Lauder Estee Lauder, Double Wear - Stay-In-Place, Matte, Compact Foundation, 2W1, Dawn, SPF 10, 12 g Out of stock Price — for partners → Estee Lauder, Double Wear Stay-In-Place Matte, Oil-Free, Non-Drying, Compact Foundation, 8N1, Espresso, SPF 10, Refillable, 12 g Estee Lauder Estee Lauder, Double Wear Stay-In-Place Matte, Oil-Free, Non-Drying, Compact Foundation, 8N1, Espresso, SPF 10, Refillable, 12 g Out of stock Price — for partners → Laura Mercier, Laura Mercier, Tinted Moisturizer, SPF 20, 7.5 g LAURA MERCIER Laura Mercier, Laura Mercier, Tinted Moisturizer, SPF 20, 7.5 g Out of stock Price — for partners → Fenty Beauty, Body Sauce, Luminous, Tinted Moisturizer, Fly Mamacita, 95 ml Fenty Beauty Fenty Beauty, Body Sauce, Luminous, Tinted Moisturizer, Fly Mamacita, 95 ml Out of stock Price — for partners → Erno Laszlo, Shake-it Tinted Skin Deep Treatment, Oil Control, Tinted Moisturizer, Deep, 90 ml Erno Laszlo Erno Laszlo, Shake-it Tinted Skin Deep Treatment, Oil Control, Tinted Moisturizer, Deep, 90 ml Out of stock Price — for partners → Aveda, Inner Mineral, Natural, Hydrating, Tinted Moisturizer, 6, Bark, 50 ml Aveda Aveda, Inner Mineral, Natural, Hydrating, Tinted Moisturizer, 6, Bark, 50 ml Out of stock Price — for partners → Valentino, Go Cushion, Compact Foundation, LN2, SPF 50, Refillable, 14 g Valentino Valentino, Go Cushion, Compact Foundation, LN2, SPF 50, Refillable, 14 g Out of stock Price — for partners → Valentino, Go Cushion, Compact Foundation, LA1, SPF 50, Refillable, 14 g Valentino Valentino, Go Cushion, Compact Foundation, LA1, SPF 50, Refillable, 14 g Out of stock Price — for partners → Urban Decay, Stay Naked, Compact Foundation, 30WY, Warm Yellow, 6 g Urban Decay Urban Decay, Stay Naked, Compact Foundation, 30WY, Warm Yellow, 6 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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