Face makeup

7321 products

Diego Dalla Palma, Hydra Butter, Vitamin E, Non - 'Chalky' Matte Finish, Compact Powder, 40, Ivory, 11 g Diego Dalla Palma Diego Dalla Palma, Hydra Butter, Vitamin E, Non - 'Chalky' Matte Finish, Compact Powder, 40, Ivory, 11 g Out of stock Price — for partners → Deborah, La Cipria, Mattifying, Compact Powder, 24, Light, 13 g Deborah Milano Deborah, La Cipria, Mattifying, Compact Powder, 24, Light, 13 g Out of stock Price — for partners → Clarins, Everlasting, Compact Powder, 112, Amber, 13 ml Clarins Clarins, Everlasting, Compact Powder, 112, Amber, 13 ml Out of stock Price — for partners → Christian Dior, Backstage, Natural Finish, Compact Powder, 0N, Powder-No-Powder, 11 g Christian Dior Christian Dior, Backstage, Natural Finish, Compact Powder, 0N, Powder-No-Powder, 11 g Out of stock Price — for partners → Christian Dior, Backstage, Natural Finish, Compact Powder, 8N, Powder-No-Powder, 11 g Christian Dior Christian Dior, Backstage, Natural Finish, Compact Powder, 8N, Powder-No-Powder, 11 g Out of stock Price — for partners → Christian Dior, Backstage, Natural Finish, Compact Powder, 7N, Powder-No-Powder, 11 g Christian Dior Christian Dior, Backstage, Natural Finish, Compact Powder, 7N, Powder-No-Powder, 11 g Out of stock Price — for partners → Black Up, Illuminatrice, Bronzing, Compact Powder, 3, 8 g Black Up Black Up, Illuminatrice, Bronzing, Compact Powder, 3, 8 g Out of stock Price — for partners → MAC, Extra Dimension, Highlighter Powder, Flare For The Dramatic, 4 g MAC MAC, Extra Dimension, Highlighter Powder, Flare For The Dramatic, 4 g Out of stock Price — for partners → Gosh, I'm Sparkling, Highlighter Powder, 003, 5.9 g Gosh Gosh, I'm Sparkling, Highlighter Powder, 003, 5.9 g Out of stock Price — for partners → Gosh, I'm Sparkling, Highlighter Powder, 002, Sun Dust, 5.9 g Gosh Gosh, I'm Sparkling, Highlighter Powder, 002, Sun Dust, 5.9 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Highlighter Powder, 32, 10 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Highlighter Powder, 32, 10 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Highlighter Powder, 31, 10 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Highlighter Powder, 31, 10 g Out of stock Price — for partners → Bobbi Brown, Bobbi Brown, Illuminating, Highlighter Powder, Opal, 8 g Bobbi Brown Bobbi Brown, Bobbi Brown, Illuminating, Highlighter Powder, Opal, 8 g Out of stock Price — for partners → Becca, Year Of The Rat, Shimmering, Highlighter Powder, Moonstone, 2.4 g Becca Becca, Year Of The Rat, Shimmering, Highlighter Powder, Moonstone, 2.4 g Out of stock Price — for partners → Black Up, Pinceau, Highlighter Brush Black Up Black Up, Pinceau, Highlighter Brush Out of stock Price — for partners → Real Techniques, Animalista , Makeup Sponge, Cheetah Real Techniques Real Techniques, Animalista , Makeup Sponge, Cheetah Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Velvet, Makeup Sponge, White Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Velvet, Makeup Sponge, White Out of stock Price — for partners → Diego Dalla Palma, Sweet, Makeup Sponge Diego Dalla Palma Diego Dalla Palma, Sweet, Makeup Sponge Out of stock Price — for partners → Nars, Pure Radiant, Cream Foundation, 02, Seychelles, SPF 30, 50 ml NARS Nars, Pure Radiant, Cream Foundation, 02, Seychelles, SPF 30, 50 ml Out of stock Price — for partners → Nars, Sheer Glow, Cream Foundation, Syracuse, 30 ml NARS Nars, Sheer Glow, Cream Foundation, Syracuse, 30 ml Out of stock Price — for partners → Maybelline, Dream Wonder, Cream Foundation, Nude, SPF 30, 30 ml Maybelline Maybelline, Dream Wonder, Cream Foundation, Nude, SPF 30, 30 ml Out of stock Price — for partners → Maybelline, Dream Velvet, Soft Matte, Cream Foundation, 21, Beige Dore, 30 ml Maybelline Maybelline, Dream Velvet, Soft Matte, Cream Foundation, 21, Beige Dore, 30 ml Out of stock Price — for partners → Max Factor, Face Finity All Day Flawless, Cream Foundation, 30, Porcelain, 30 g Max Factor Max Factor, Face Finity All Day Flawless, Cream Foundation, 30, Porcelain, 30 g Out of stock Price — for partners → Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F6, 23 ml Makeup Revolution Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F6, 23 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.