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Face makeup

7321 products

Set, Diego Dalla Palma, Geisha Lift, White Peony Extract, Porcelain Skin Finish, Cream Foundation, 223, Sabbia, 12 pcs, 2 ml *Sample Diego Dalla Palma Set, Diego Dalla Palma, Geisha Lift, White Peony Extract, Porcelain Skin Finish, Cream Foundation, 223, Sabbia, 12 pcs, 2 ml *Sample Out of stock Price — for partners → Cle de Peau Beaute, The Foundation, Cream Foundation, N I10, SPF 22, 28 ml Cle de Peau Beaute Cle de Peau Beaute, The Foundation, Cream Foundation, N I10, SPF 22, 28 ml Out of stock Price — for partners → Clarins, Skin Illusion, Hydrating, Cream Foundation, 115, Cognac, SPF 15, 30 ml Clarins Clarins, Skin Illusion, Hydrating, Cream Foundation, 115, Cognac, SPF 15, 30 ml Out of stock Price — for partners → Christian Dior, Forever Skin Glow, Matte, Cream Foundation, 4WO, Warm Olive, SPF 20, 30 ml Christian Dior Christian Dior, Forever Skin Glow, Matte, Cream Foundation, 4WO, Warm Olive, SPF 20, 30 ml Out of stock Price — for partners → Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 032, Rosy Beige, 40 ml Christian Dior Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 032, Rosy Beige, 40 ml Out of stock Price — for partners → Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 031, Sand, 40 ml Christian Dior Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 031, Sand, 40 ml Out of stock Price — for partners → Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 023, Peach, 40 ml Christian Dior Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 023, Peach, 40 ml Out of stock Price — for partners → Christian Dior, Forever Natural Nude, Long Wearing, Cream Foundation, 6N, 30 ml Christian Dior Christian Dior, Forever Natural Nude, Long Wearing, Cream Foundation, 6N, 30 ml Out of stock Price — for partners → Christian Dior, Forever Natural Nude, Long Wearing, Cream Foundation, 4W, Warm Olive, 30 ml Christian Dior Christian Dior, Forever Natural Nude, Long Wearing, Cream Foundation, 4W, Warm Olive, 30 ml Out of stock Price — for partners → Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 021, Linen, 40 ml Christian Dior Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 021, Linen, 40 ml Out of stock Price — for partners → Charlotte Tilbury, Airbrush Flawless, Long Wear, Cream Foundation, 12, Cool, 30 ml Charlotte Tilbury Charlotte Tilbury, Airbrush Flawless, Long Wear, Cream Foundation, 12, Cool, 30 ml Out of stock Price — for partners → Black Up, Black Up, Mattifying, Cream Foundation, 01, 30 ml Black Up Black Up, Black Up, Mattifying, Cream Foundation, 01, 30 ml Out of stock Price — for partners → Black Up, Black Up, Full Cover, Cream Foundation, 01, 30 ml Black Up Black Up, Black Up, Full Cover, Cream Foundation, 01, 30 ml Out of stock Price — for partners → Urban Decay, Stay Naked Weightless, Cream Foundation, 80WR, Warm Red, 30 ml Urban Decay Urban Decay, Stay Naked Weightless, Cream Foundation, 80WR, Warm Red, 30 ml Out of stock Price — for partners → The Balm, Time Balm, Cream Foundation, Lighter Than Light, 21.3 g theBalm The Balm, Time Balm, Cream Foundation, Lighter Than Light, 21.3 g Out of stock Price — for partners → Sleek MakeUP, Lifeproof, Oil Free, High Cover, Cream Foundation, Lp07, 30 ml Sleek MakeUP Sleek MakeUP, Lifeproof, Oil Free, High Cover, Cream Foundation, Lp07, 30 ml Out of stock Price — for partners → Origins, Pretty In Bloom, Long Wearing, Cream Foundation, 500, Medium Deep Warm, SPF 20, 30 ml Origins Origins, Pretty In Bloom, Long Wearing, Cream Foundation, 500, Medium Deep Warm, SPF 20, 30 ml Out of stock Price — for partners → Origins, Pretty In Bloom, Long Wearing, Cream Foundation, Nr. 530, Medium Deep Warm, SPF 20, 30 ml Origins Origins, Pretty In Bloom, Long Wearing, Cream Foundation, Nr. 530, Medium Deep Warm, SPF 20, 30 ml Out of stock Price — for partners → Origins, Pretty In Bloom, Long Wearing, Cream Foundation, 110, Very Light Natural, SPF 20, 30 ml Origins Origins, Pretty In Bloom, Long Wearing, Cream Foundation, 110, Very Light Natural, SPF 20, 30 ml Out of stock Price — for partners → Nouba, Hydrostress, Cream Foundation, 02, 30 ml Nouba Nouba, Hydrostress, Cream Foundation, 02, 30 ml Out of stock Price — for partners → Nars, Pure Radiant, Cream Foundation, Cuzco, SPF 30, 50 ml NARS Nars, Pure Radiant, Cream Foundation, Cuzco, SPF 30, 50 ml Out of stock Price — for partners → Gosh, Mix & Match, Multi-use, Face Palette, 001, 6 Shades, 16 g Gosh Gosh, Mix & Match, Multi-use, Face Palette, 001, 6 Shades, 16 g Out of stock Price — for partners → Makeup Revolution, Patricia Bright, Contouring, Face Palette, Dusk Till Dawn, 6.6 g Makeup Revolution Makeup Revolution, Patricia Bright, Contouring, Face Palette, Dusk Till Dawn, 6.6 g Out of stock Price — for partners → Makeup Revolution, I Heart Revolution, Vegan, Highlighter & Blush Palette 2-In-1, Princess Cut, 10 g Makeup Revolution Makeup Revolution, I Heart Revolution, Vegan, Highlighter & Blush Palette 2-In-1, Princess Cut, 10 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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