Face makeup

7321 products

Rimmel London, Match Perfection, Cream Concealer, 060, Mocha, 7 ml Rimmel London Rimmel London, Match Perfection, Cream Concealer, 060, Mocha, 7 ml Out of stock Price — for partners → Rimmel London, Lasting Finish, Natural Medium Coverage, Cream Concealer, 600, Dark, 7 ml Rimmel London Rimmel London, Lasting Finish, Natural Medium Coverage, Cream Concealer, 600, Dark, 7 ml Out of stock Price — for partners → Revlon, PhotoReady Candid, Antioxidants, Cream Concealer, 030, Light Medium, 10 ml Revlon Professional Revlon, PhotoReady Candid, Antioxidants, Cream Concealer, 030, Light Medium, 10 ml Out of stock Price — for partners → Pittoresco, The Concealer By Christina Ich, Cream Concealer, Medium Beige, 5 ml Pittoresco Pittoresco, The Concealer By Christina Ich, Cream Concealer, Medium Beige, 5 ml Out of stock Price — for partners → Nyx, Bare With Me Blur, Cruelty-Free, Hydration, Cream Concealer, 08, Sand, 9.6 g NYX Professional Makeup Nyx, Bare With Me Blur, Cruelty-Free, Hydration, Cream Concealer, 08, Sand, 9.6 g Out of stock Price — for partners → Maybelline, SuperStay Full Coverage, Cream Concealer, 15, Beige Light, 6 ml Maybelline Maybelline, SuperStay Full Coverage, Cream Concealer, 15, Beige Light, 6 ml Out of stock Price — for partners → Kat Von D Kat Von D, Lock-It, Vegan, Cream Concealer, 25 Medium, 6.2 g Out of stock Price — for partners → Inglot, Under Eye, Reduces Dark Circles, Cream Concealer, 103, 10 ml Inglot Inglot, Under Eye, Reduces Dark Circles, Cream Concealer, 103, 10 ml Out of stock Price — for partners → Guinot, Cover Touch, Cream Concealer, 15 ml Guinot Guinot, Cover Touch, Cream Concealer, 15 ml Out of stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Cream Concealer, 124, Warm Medium, 3 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Cream Concealer, 124, Warm Medium, 3 ml Out of stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Cream Concealer, 123, 3 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Cream Concealer, 123, 3 ml Out of stock Price — for partners → Christian Dior, Prestige La Micro-Huile De Rose, Corrector & Brightener, Liquid Highlighter, For Face, Duo, 50 ml Christian Dior Christian Dior, Prestige La Micro-Huile De Rose, Corrector & Brightener, Liquid Highlighter, For Face, Duo, 50 ml Out of stock Price — for partners → BareMinerals, Complexion Rescue, Liquid Highlighter, Rose Gold, SPF 20, Face, 35 ml Bareminerals BareMinerals, Complexion Rescue, Liquid Highlighter, Rose Gold, SPF 20, Face, 35 ml Out of stock Price — for partners → BareMinerals, Complexion Rescue, Illuminating, Liquid Highlighter, Golden Peach, SPF 20, For Face, 35 ml Bareminerals BareMinerals, Complexion Rescue, Illuminating, Liquid Highlighter, Golden Peach, SPF 20, For Face, 35 ml Out of stock Price — for partners → Gosh, Natural, Blush Compact Powder, 42, Melon, 5 g Gosh Gosh, Natural, Blush Compact Powder, 42, Melon, 5 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Illuminating, Blush Compact Powder, 09, Sunblush, 5.4 g Elizabeth Arden Elizabeth Arden, Beautiful Color, Illuminating, Blush Compact Powder, 09, Sunblush, 5.4 g Out of stock Price — for partners → Diego Dalla Palma, Radiant, Blush Compact Powder, 03, Refill, 5 g Diego Dalla Palma Diego Dalla Palma, Radiant, Blush Compact Powder, 03, Refill, 5 g Out of stock Price — for partners → Diego Dalla Palma, Radiant, Blush Compact Powder, 02, Refill, 5 g Diego Dalla Palma Diego Dalla Palma, Radiant, Blush Compact Powder, 02, Refill, 5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 24, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 24, 5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 14, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 14, 5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 11, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 11, 5 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 10, 5 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Blush Compact Powder, 10, 5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Blush Compact Powder, 556, Cosmic Coral, 4.5 g Christian Dior Christian Dior, Dior Rouge, Blush Compact Powder, 556, Cosmic Coral, 4.5 g Out of stock Price — for partners → Christian Dior, Dior Rouge, Blush Compact Powder, 643, Stand Out, 6.7 g Christian Dior Christian Dior, Dior Rouge, Blush Compact Powder, 643, Stand Out, 6.7 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.