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Face makeup

7321 products

Makeup Revolution, Conceal & Define, Oil Free, Cream Foundation, F 9, 23 ml Makeup Revolution Makeup Revolution, Conceal & Define, Oil Free, Cream Foundation, F 9, 23 ml Out of stock Price — for partners → Makeup Revolution, Conceal & Define, Oil Free, Cream Foundation, F 12.5, 23 ml Makeup Revolution Makeup Revolution, Conceal & Define, Oil Free, Cream Foundation, F 12.5, 23 ml Out of stock Price — for partners → Makeup Revolution, Conceal & Glow, Illuminating, Cream Foundation, F1, 23 ml Makeup Revolution Makeup Revolution, Conceal & Glow, Illuminating, Cream Foundation, F1, 23 ml Out of stock Price — for partners → Make Up For Ever, HD Skin, Cream Foundation, 1R02, 12 ml Make Up For Ever Make Up For Ever, HD Skin, Cream Foundation, 1R02, 12 ml Out of stock Price — for partners → MAC, Studio Fix Tech, Cream Foundation, NC40, 10 g MAC MAC, Studio Fix Tech, Cream Foundation, NC40, 10 g Out of stock Price — for partners → Laura Mercier, Smooth, Cream Foundation, Rich Sienna, 30 g LAURA MERCIER Laura Mercier, Smooth, Cream Foundation, Rich Sienna, 30 g Out of stock Price — for partners → Inglot, AMC, Natural Glow, Cream Foundation, NF MW107, 30 ml Inglot Inglot, AMC, Natural Glow, Cream Foundation, NF MW107, 30 ml Out of stock Price — for partners → Inglot, AMC, Natural Glow, Cream Foundation, NF MW106, 30 ml Inglot Inglot, AMC, Natural Glow, Cream Foundation, NF MW106, 30 ml Out of stock Price — for partners → Inglot, AMC, Natural Glow, Cream Foundation, NF MW105, 30 ml Inglot Inglot, AMC, Natural Glow, Cream Foundation, NF MW105, 30 ml Out of stock Price — for partners → Guinot, Youth Time, Cream Foundation, N1, 30 ml Guinot Guinot, Youth Time, Cream Foundation, N1, 30 ml Out of stock Price — for partners → Elizabeth Arden Elizabeth Arden, Ceramide, Lifting, Cream Foundation, 07, Cameo, SPF 15, 30 ml Out of stock Price — for partners → Elizabeth Arden Elizabeth Arden, Ceramide, Lifting, Cream Foundation, 03, Warm Sunbeige, SPF 15, 30 ml Out of stock Price — for partners → Elizabeth Arden Elizabeth Arden, Ceramide, Lifting, Cream Foundation, Cream, SPF 15, 30 ml Out of stock Price — for partners → Elizabeth Arden, Flawless Finish, Flawless, Radiant Finish, Cream Foundation, 56, Cognac, 23 g Elizabeth Arden Elizabeth Arden, Flawless Finish, Flawless, Radiant Finish, Cream Foundation, 56, Cognac, 23 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Cream Foundation, 14, Warm Beige, 8 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Cream Foundation, 14, Warm Beige, 8 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Cream Foundation, 13, Natural Beige, 8 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Cream Foundation, 13, Natural Beige, 8 g Out of stock Price — for partners → Diego Dalla Palma, Diego Dalla Palma, Cream Foundation, 12, Ivory Pink, 8 g Diego Dalla Palma Diego Dalla Palma, Diego Dalla Palma, Cream Foundation, 12, Ivory Pink, 8 g Out of stock Price — for partners → Set, Diego Dalla Palma, Stay On Me, Long Lasting, Cream Foundation, 265W, 12 pcs, 2 ml *Sample Diego Dalla Palma Set, Diego Dalla Palma, Stay On Me, Long Lasting, Cream Foundation, 265W, 12 pcs, 2 ml *Sample Out of stock Price — for partners → Set, Diego Dalla Palma, Stay On Me, Long Lasting, Cream Foundation, 264N, 12 pcs, 2 ml *Sample Diego Dalla Palma Set, Diego Dalla Palma, Stay On Me, Long Lasting, Cream Foundation, 264N, 12 pcs, 2 ml *Sample Out of stock Price — for partners → Set, Diego Dalla Palma, Geisha Lift, White Peony Extract, Porcelain Skin Finish, Cream Foundation, 223, Sabbia, 12 pcs, 2 ml *Sample Diego Dalla Palma Set, Diego Dalla Palma, Geisha Lift, White Peony Extract, Porcelain Skin Finish, Cream Foundation, 223, Sabbia, 12 pcs, 2 ml *Sample Out of stock Price — for partners → Cle de Peau Beaute, The Foundation, Cream Foundation, N I10, SPF 22, 28 ml Cle de Peau Beaute Cle de Peau Beaute, The Foundation, Cream Foundation, N I10, SPF 22, 28 ml Out of stock Price — for partners → Clarins, Skin Illusion, Hydrating, Cream Foundation, 115, Cognac, SPF 15, 30 ml Clarins Clarins, Skin Illusion, Hydrating, Cream Foundation, 115, Cognac, SPF 15, 30 ml Out of stock Price — for partners → Christian Dior, Forever Skin Glow, Matte, Cream Foundation, 4WO, Warm Olive, SPF 20, 30 ml Christian Dior Christian Dior, Forever Skin Glow, Matte, Cream Foundation, 4WO, Warm Olive, SPF 20, 30 ml Out of stock Price — for partners → Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 032, Rosy Beige, 40 ml Christian Dior Christian Dior, Diorskin Forever Undercover, Full Cover, Cream Foundation, 032, Rosy Beige, 40 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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