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Face makeup

7289 products

NARS - Natural Radiant Longwear Foundation NARS NARS - Natural Radiant Longwear Foundation Out of stock Price — for partners → NARS - Natural Radiant Longwear Foundation NARS NARS - Natural Radiant Longwear Foundation Out of stock Price — for partners → NARS - Natural Radiant Longwear Foundation NARS NARS - Natural Radiant Longwear Foundation Out of stock Price — for partners → NARS - Natural Radiant Longwear Foundation NARS NARS - Natural Radiant Longwear Foundation Out of stock Price — for partners → NARS Mini Radiant Creamy Concealer 1.4ml (Various Shades) - Caramel NARS NARS Mini Radiant Creamy Concealer 1.4ml (Various Shades) - Caramel Out of stock Price — for partners → NARS Mini Radiant Creamy Concealer 1.4ml (Various Shades) - Biscuit NARS NARS Mini Radiant Creamy Concealer 1.4ml (Various Shades) - Biscuit Out of stock Price — for partners → NARS - Light Reflecting Foundation NARS NARS - Light Reflecting Foundation Out of stock Price — for partners → NARS - Light Reflecting Foundation NARS NARS - Light Reflecting Foundation Out of stock Price — for partners → NARS Air Matte Blush in Cream Color ORGASM 6 G NARS NARS Air Matte Blush in Cream Color ORGASM 6 G Out of stock Price — for partners → NARS Afterglow Liquid Blush 7ml (Various Shades) - Secret Lover NARS NARS Afterglow Liquid Blush 7ml (Various Shades) - Secret Lover Out of stock Price — for partners → NARS Afterglow Liquid Blush 7ml (Various Shades) - Insatiable NARS NARS Afterglow Liquid Blush 7ml (Various Shades) - Insatiable Out of stock Price — for partners → NARS - Afterglow Liquid Blush NARS NARS - Afterglow Liquid Blush Out of stock Price — for partners → Debenhams Super Stay up to 24H Skin Tint Foundation + Vitamin C in 23 Maybelline Debenhams Super Stay up to 24H Skin Tint Foundation + Vitamin C in 23 Out of stock Price — for partners → Maybelline SuperStay 24H Hybrid Powder Foundation-Multi Maybelline Maybelline SuperStay 24H Hybrid Powder Foundation-Multi Out of stock Price — for partners → Debenhams Sunkisser Liquid Highlighter Blush 4.7Ml in Updown Glow Maybelline Debenhams Sunkisser Liquid Highlighter Blush 4.7Ml in Updown Glow Out of stock Price — for partners → Maybelline Fit Me Matte & Poreless Foundation 101 True Ivory 30 Ml Maybelline Maybelline Fit Me Matte & Poreless Foundation 101 True Ivory 30 Ml Out of stock Price — for partners → Maybelline Fit Me Luminous & Smooth Foundation 115 Ivory 30 Ml Maybelline Maybelline Fit Me Luminous & Smooth Foundation 115 Ivory 30 Ml Out of stock Price — for partners → Maybelline Fit Me Luminous & Smooth Foundation 110 Porcelain 30 Ml Maybelline Maybelline Fit Me Luminous & Smooth Foundation 110 Porcelain 30 Ml Out of stock Price — for partners → Maybelline Color Sensational Clearance Concealer Pencil 1.2 G - Shade: 20 Nude Seduction. Maybelline Maybelline Color Sensational Clearance Concealer Pencil 1.2 G - Shade: 20 Nude Seduction. Out of stock Price — for partners → Maybelline Instant Anti-Age Eraser Multi-Use Concealer 07 Sand 6,8 ml Maybelline Maybelline Instant Anti-Age Eraser Multi-Use Concealer 07 Sand 6,8 ml Out of stock Price — for partners → Max Factor Miracle Touch Foundation 40 Creamy Ivory 11,5 g Max Factor Max Factor Miracle Touch Foundation 40 Creamy Ivory 11,5 g Out of stock Price — for partners → Max Factor Miracle Pure Skin-Improving Foundation SPF30 30 ml Out of stock Price — for partners → Max Factor Miracle Pure Infused Cream Blush 15 ml Out of stock Price — for partners → Max Factor Lasting Performance Long Lasting Make-Up 095 Ivory 35 ml Max Factor Max Factor Lasting Performance Long Lasting Make-Up 095 Ivory 35 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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