LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7289 products

Maybelline Instant Anti-Age Eraser Multi-Use Concealer 07 Sand 6,8 ml Maybelline Maybelline Instant Anti-Age Eraser Multi-Use Concealer 07 Sand 6,8 ml Out of stock Price — for partners → Max Factor Miracle Pure Skin-Improving Foundation SPF30 30 ml Out of stock Price — for partners → Max Factor Miracle Pure Infused Cream Blush 15 ml Out of stock Price — for partners → Max Factor Lasting Performance Long Lasting Make-Up 095 Ivory 35 ml Max Factor Max Factor Lasting Performance Long Lasting Make-Up 095 Ivory 35 ml Out of stock Price — for partners → Max Factor Lasting Performance Long Lasting Make-Up 105 Soft Beige 35 ml Max Factor Max Factor Lasting Performance Long Lasting Make-Up 105 Soft Beige 35 ml Out of stock Price — for partners → Facefinity All Day Flawless Airbrush Finish Concealer 30H 7,8 ml Max Factor Facefinity All Day Flawless Airbrush Finish Concealer 30H 7,8 ml Out of stock Price — for partners → Max Factor Creme Puff Powder 14 g Out of stock Price — for partners → Max Factor Creme Puff Pressed Powder 40 Creamy Ivory 14 g Max Factor Max Factor Creme Puff Pressed Powder 40 Creamy Ivory 14 g Out of stock Price — for partners → Makeup Revolution Reloaded Lovestruck - Long-lasting blush 7.5 g Out of stock Price — for partners → Re-Loaded Just My Type - Brightener 10 g Makeup Revolution Re-Loaded Just My Type - Brightener 10 g Out of stock Price — for partners → PRO CC Perfecting Foundation SPF 30 - Multifunctional make-up for dry to combination skin 26 ml Makeup Revolution PRO CC Perfecting Foundation SPF 30 - Multifunctional make-up for dry to combination skin 26 ml Out of stock Price — for partners → HD Skin Powder Foundation 11 g Make Up For Ever HD Skin Powder Foundation 11 g Out of stock Price — for partners → MAC Studio Waterweight Foundation NW35 30 ml MAC MAC Studio Waterweight Foundation NW35 30 ml Out of stock Price — for partners → Studio Waterweight SPF 30 Foundation - Liquid makeup 30 ml MAC Studio Waterweight SPF 30 Foundation - Liquid makeup 30 ml Out of stock Price — for partners → MAC MAC Studio Waterweight Foundation NW25 30 ml Out of stock Price — for partners → Studio Radiance Serum Powered Foundation 30 ml MAC Studio Radiance Serum Powered Foundation 30 ml Out of stock Price — for partners → Studio Radiance Serum Powered Foundation 30 ml MAC Studio Radiance Serum Powered Foundation 30 ml Out of stock Price — for partners → MAC Studio Radiance Serum Powered Foundation 30 ml Out of stock Price — for partners → MAC Studio Radiance Serum Powered Foundation 30 ml Out of stock Price — for partners → Studio Radiance Serum Powered Foundation 30 ml MAC Studio Radiance Serum Powered Foundation 30 ml Out of stock Price — for partners → MAC Studio Radiance Serum Powered Foundation 30 ml Out of stock Price — for partners → Studio Radiance Face And Body Radiant Sheer Foundation 50 ml MAC Studio Radiance Face And Body Radiant Sheer Foundation 50 ml Out of stock Price — for partners → MAC Studio Fix Tech Cream-to-Powder Foundation 10 g Out of stock Price — for partners → MAC Studio Fix Tech Cream-to-Powder Foundation 10 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.