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Face makeup

7286 products

Anastasia Beverly Hills Luminous Foundation - 220N Anastasia Beverly Hills Anastasia Beverly Hills Luminous Foundation - 220N Out of stock Price — for partners → Anastasia Beverly Hills Luminous Foundation - 340C Anastasia Beverly Hills Anastasia Beverly Hills Luminous Foundation - 340C Out of stock Price — for partners → Anastasia Beverly Hills Luminous Foundation - 335W Anastasia Beverly Hills Anastasia Beverly Hills Luminous Foundation - 335W Out of stock Price — for partners → Anastasia Beverly Hills Luminous Foundation - Colour 240n Anastasia Beverly Hills Anastasia Beverly Hills Luminous Foundation - Colour 240n Out of stock Price — for partners → Manasi 7 All Over Shine Kaito MANASI 7 Manasi 7 All Over Shine Kaito Out of stock Price — for partners → Maybelline Fit Me Luminous & Smooth Foundation 120 Classic Ivory 30 Ml Maybelline Maybelline Fit Me Luminous & Smooth Foundation 120 Classic Ivory 30 Ml Out of stock Price — for partners → Joan Collins, Fade To Perfect, Full Cover, Liquid Concealer, Dark, 5 ml Joan Collins Joan Collins, Fade To Perfect, Full Cover, Liquid Concealer, Dark, 5 ml Out of stock Price — for partners → Nyx, Can't Stop Won't Stop, Vegan, Matte, Liquid Concealer, Light Ivory, 3.5 ml NYX Professional Makeup Nyx, Can't Stop Won't Stop, Vegan, Matte, Liquid Concealer, Light Ivory, 3.5 ml Out of stock Price — for partners → Nyx, Can't Stop Won't Stop, Cruelty-Free, Full Coverage, Liquid Concealer, Soft Beige, No, 3.5 ml NYX Professional Makeup Nyx, Can't Stop Won't Stop, Cruelty-Free, Full Coverage, Liquid Concealer, Soft Beige, No, 3.5 ml Out of stock Price — for partners → Max Factor, Miracle Pure, Vegan, Hydrating, Liquid Concealer, 7, 07, 7.8 ml Max Factor Max Factor, Miracle Pure, Vegan, Hydrating, Liquid Concealer, 7, 07, 7.8 ml Out of stock Price — for partners → Makeup Revolution, Pride Express Myself, Face Palette, 8 x, 2 g Makeup Revolution Makeup Revolution, Pride Express Myself, Face Palette, 8 x, 2 g Out of stock Price — for partners → Dr. Hedison, Dr. Hedison, CC Cream, Natural, SPF 38, 50 ml Dr. Hedison Dr. Hedison, Dr. Hedison, CC Cream, Natural, SPF 38, 50 ml Out of stock Price — for partners → Clarins, Tinted Oleo, Serum Foundation, 01, 30 ml Clarins Clarins, Tinted Oleo, Serum Foundation, 01, 30 ml Out of stock Price — for partners → Makeup Revolution, Conceal & Define, Corrective, Liquid Concealer, C 10, 4 g Makeup Revolution Makeup Revolution, Conceal & Define, Corrective, Liquid Concealer, C 10, 4 g Out of stock Price — for partners → Shiseido, Synchro Skin, Concealer Stick, 201, Light, 2.5 g Shiseido Shiseido, Synchro Skin, Concealer Stick, 201, Light, 2.5 g Out of stock Price — for partners → Philosophy, Renewed Hope In A Jar, Waterproof, Full Coverage, Liquid Concealer, 6.5, Tan, 10 ml Philosophy Philosophy, Renewed Hope In A Jar, Waterproof, Full Coverage, Liquid Concealer, 6.5, Tan, 10 ml Out of stock Price — for partners → Philosophy, Renewed Hope In A Jar, Waterproof, Full Coverage, Liquid Concealer, 9.5, Cocoa, 10 ml Philosophy Philosophy, Renewed Hope In A Jar, Waterproof, Full Coverage, Liquid Concealer, 9.5, Cocoa, 10 ml Out of stock Price — for partners → Makeup Revolution, Sfx, Face Palette, 12 Shades, 12 g Makeup Revolution Makeup Revolution, Sfx, Face Palette, 12 Shades, 12 g Out of stock Price — for partners → Relove By Revolution, Super Serum, Serum Foundation, F 8.5, 25 ml Relove By Revolution Relove By Revolution, Super Serum, Serum Foundation, F 8.5, 25 ml Out of stock Price — for partners → Revolution Pro, Perfecting Skin Tint, Vitamin E, Natural Radiance, CC Cream, Medium, 26 ml Revolution Pro Revolution Pro, Perfecting Skin Tint, Vitamin E, Natural Radiance, CC Cream, Medium, 26 ml Out of stock Price — for partners → Blushin`Charm Multi Stick - Tyčinka na rty a tváře 5,5 g Catrice Blushin`Charm Multi Stick - Tyčinka na rty a tváře 5,5 g Out of stock Price — for partners → Christian Dior, Backstage, Illuminating, Face Palette, 002, Glitz, 4 Shades, 10 g Christian Dior Christian Dior, Backstage, Illuminating, Face Palette, 002, Glitz, 4 Shades, 10 g Out of stock Price — for partners → Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml LAURA MERCIER Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml Out of stock Price — for partners → Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml LAURA MERCIER Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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