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Face makeup

7286 products

Christian Dior, Backstage, Illuminating, Face Palette, 002, Glitz, 4 Shades, 10 g Christian Dior Christian Dior, Backstage, Illuminating, Face Palette, 002, Glitz, 4 Shades, 10 g Out of stock Price — for partners → Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml LAURA MERCIER Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml Out of stock Price — for partners → Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml LAURA MERCIER Tinted Moisturizer Natural Dewy SPF 30 - Tónovací hydratační krém 45 ml Out of stock Price — for partners → Toleriane Teint Mineral SPF 25 (Normal to Combination Skin) - Compact Powder 9.5 g La Roche-Posay Toleriane Teint Mineral SPF 25 (Normal to Combination Skin) - Compact Powder 9.5 g Out of stock Price — for partners → Baby Got Glaze Balm Stick - Rozjasňující balzám v tyčince 4,5 g Essence Baby Got Glaze Balm Stick - Rozjasňující balzám v tyčince 4,5 g Out of stock Price — for partners → Boi-ing Industrial Strength Concealer 3 g Benefit Boi-ing Industrial Strength Concealer 3 g Out of stock Price — for partners → Moisturizing Skin Tint 25ml Artdeco Moisturizing Skin Tint 25ml Out of stock Price — for partners → Skin Idôle 3 Serum Supertint - Tónovací pleťové sérum 30 ml Lancome Skin Idôle 3 Serum Supertint - Tónovací pleťové sérum 30 ml Out of stock Price — for partners → Dr. Jart+ Dr. Jart+ BB Premium Beauty Balm SPF50 Out of stock Price — for partners → Pupa, Cover, Concealer Stick, 003, Dark Beige, 2.7 g Pupa Milano Pupa, Cover, Concealer Stick, 003, Dark Beige, 2.7 g Out of stock Price — for partners → Light Liquid Makeup SPF 10 Active Light ( Perfect Skin Foundation) 30 ml Pupa Milano Light Liquid Makeup SPF 10 Active Light ( Perfect Skin Foundation) 30 ml Out of stock Price — for partners → IT Cosmetics IT Cosmetics CC+ Nude Glow SPF40 Out of stock Price — for partners → Nouba, Staminal, Liquid Concealer, 03, 1.5 ml Nouba Nouba, Staminal, Liquid Concealer, 03, 1.5 ml Out of stock Price — for partners → Nouba, Staminal, Liquid Concealer, 02, 1.5 ml Nouba Nouba, Staminal, Liquid Concealer, 02, 1.5 ml Out of stock Price — for partners → Nouba, Staminal, Liquid Concealer, 01, 1.5 ml Nouba Nouba, Staminal, Liquid Concealer, 01, 1.5 ml Out of stock Price — for partners → Nouba, Divinouba, CC Cream, 1, SPF 30, 9 g Nouba Nouba, Divinouba, CC Cream, 1, SPF 30, 9 g Out of stock Price — for partners → Sleek MakeUP, Barekissed, Illuminating, Liquid Concealer, Monaco, 30 ml Sleek MakeUP Sleek MakeUP, Barekissed, Illuminating, Liquid Concealer, Monaco, 30 ml Out of stock Price — for partners → Sleek MakeUP, Luminaire, Highlighting, Concealer Stick, 01, 2 ml Sleek MakeUP Sleek MakeUP, Luminaire, Highlighting, Concealer Stick, 01, 2 ml Out of stock Price — for partners → Sleek MakeUP, Hide It, Concealer Stick, 02, Porcelain, SPF 15, 1.5 g Sleek MakeUP Sleek MakeUP, Hide It, Concealer Stick, 02, Porcelain, SPF 15, 1.5 g Out of stock Price — for partners → Smashbox, Studio Skin Flawless, Liquid Concealer, Light Medium Warm, 8 ml Smashbox Smashbox, Studio Skin Flawless, Liquid Concealer, Light Medium Warm, 8 ml Out of stock Price — for partners → Smashbox, Studio Skin Flawless, Liquid Concealer, Light Medium Cool, 8 ml Smashbox Smashbox, Studio Skin Flawless, Liquid Concealer, Light Medium Cool, 8 ml Out of stock Price — for partners → Smashbox, Studio Skin Flawless, Liquid Concealer, Medium Warm Peach, 8 ml Smashbox Smashbox, Studio Skin Flawless, Liquid Concealer, Medium Warm Peach, 8 ml Out of stock Price — for partners → Smashbox, Studio Skin Flawless, Liquid Concealer, Light Warm, 8 ml Smashbox Smashbox, Studio Skin Flawless, Liquid Concealer, Light Warm, 8 ml Out of stock Price — for partners → Smashbox, Studio Skin Flawless, Liquid Concealer, Light Cool, 8 ml Smashbox Smashbox, Studio Skin Flawless, Liquid Concealer, Light Cool, 8 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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