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Face makeup

7286 products

Estee Lauder, Double Wear Custom Coverage Correcting Duo, Liquid Concealer, Yellow, 14 ml Estee Lauder Estee Lauder, Double Wear Custom Coverage Correcting Duo, Liquid Concealer, Yellow, 14 ml Out of stock Price — for partners → Estee Lauder, Double Wear Instant Fix, Liquid Concealer, 4C, Medium Deep, 12 ml Estee Lauder Estee Lauder, Double Wear Instant Fix, Liquid Concealer, 4C, Medium Deep, 12 ml Out of stock Price — for partners → Estee Lauder, Double Wear Instant Fix, Liquid Concealer, 8N, Very Deep, 12 ml Estee Lauder Estee Lauder, Double Wear Instant Fix, Liquid Concealer, 8N, Very Deep, 12 ml Out of stock Price — for partners → Tom Ford, Emotionproof, Reduces Dark Circles, Liquid Concealer, 11.0, Dusk, 7 ml Tom Ford Tom Ford, Emotionproof, Reduces Dark Circles, Liquid Concealer, 11.0, Dusk, 7 ml Out of stock Price — for partners → Tom Ford, Emotionproof, Reduces Dark Circles, Liquid Concealer, 12, Macassar, 7 ml Tom Ford Tom Ford, Emotionproof, Reduces Dark Circles, Liquid Concealer, 12, Macassar, 7 ml Out of stock Price — for partners → Gosh, Gosh, High Cover, Liquid Concealer, 006, Honey, 5.5 ml Gosh Gosh, Gosh, High Cover, Liquid Concealer, 006, Honey, 5.5 ml Out of stock Price — for partners → Givenchy, Teint Couture, Liquid Concealer, 03, Mouseline Halee, 1.26 ml Givenchy Givenchy, Teint Couture, Liquid Concealer, 03, Mouseline Halee, 1.26 ml Out of stock Price — for partners → Givenchy, Teint Couture Everwear, Liquid Concealer, 12, 6 ml Givenchy Givenchy, Teint Couture Everwear, Liquid Concealer, 12, 6 ml Out of stock Price — for partners → Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 1N, Neutral, SPF 20, 30 ml Christian Dior Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 1N, Neutral, SPF 20, 30 ml Out of stock Price — for partners → Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 4N, SPF 20, 30 ml Christian Dior Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 4N, SPF 20, 30 ml Out of stock Price — for partners → Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 3N, SPF 20, 30 ml Christian Dior Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 3N, SPF 20, 30 ml Out of stock Price — for partners → Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 2W, Warm Beige, SPF 20, 30 ml Christian Dior Christian Dior, Capture Totale Cell Energy Super Potent, Serum Foundation, 2W, Warm Beige, SPF 20, 30 ml Out of stock Price — for partners → Christian Dior, Backstage, Illuminating, Face Palette, Pure Gold, 4 Shades, 10 g Christian Dior Christian Dior, Backstage, Illuminating, Face Palette, Pure Gold, 4 Shades, 10 g Out of stock Price — for partners → Estee Lauder E.Lauder Re-Nutriv Ultra Radiance Liquid Makeup SPF20|PA Out of stock Price — for partners → Estee Lauder E.Lauder Re-Nutriv Ultra Radiance Liquid Makeup SPF20|PA Out of stock Price — for partners → Estee Lauder E.Lauder Re-Nutriv Ultra Radiance Liquid Makeup SPF20|PA Out of stock Price — for partners → Christian Dior Dior Capture Dreamskin Moist & Perfect Cushion SPF50 Out of stock Price — for partners → Christian Dior Dior Capture Totale Dreamskin Cushion SPF50 Out of stock Price — for partners → Caviar Anti-Aging Replenishing Moisture CC Creamn Alterna Caviar Anti-Aging Replenishing Moisture CC Creamn Out of stock Price — for partners → Couvrance Concealer Stick - Corrective stick for sensitive skin 4 g. Avène Couvrance Concealer Stick - Corrective stick for sensitive skin 4 g. Out of stock Price — for partners → Creme Puff - Mattifying Powder 21 g Max Factor Creme Puff - Mattifying Powder 21 g Out of stock Price — for partners → Beauty Evolution Strobelighter Highlighter - Natural multifunctional highlighter 13 g. MANASI 7 Beauty Evolution Strobelighter Highlighter - Natural multifunctional highlighter 13 g. Out of stock Price — for partners → Beauty Evolution Strobelighter Highlighter - Natural multifunctional highlighter 13 g. MANASI 7 Beauty Evolution Strobelighter Highlighter - Natural multifunctional highlighter 13 g. Out of stock Price — for partners → Natural multi-blush 5 g. MANASI 7 Natural multi-blush 5 g. Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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