Face makeup

7244 products

Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Bareminerals Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Out of stock Price — for partners → Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Bareminerals Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Out of stock Price — for partners → Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Bareminerals Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Out of stock Price — for partners → Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Bareminerals Barepro Skin-Perfecting Matte Liquid Foundation SPF 20 - Matující make-up 30 ml Out of stock Price — for partners → Clairial CC Cream SPF50+ - CC cream against pigmentation spots 40 ml. SVR Clairial CC Cream SPF50+ - CC cream against pigmentation spots 40 ml. Out of stock Price — for partners → Vegan Kombucha Tea BB Cream SPF30 - BB cream 30 ml. Dr.Ceuracle Vegan Kombucha Tea BB Cream SPF30 - BB cream 30 ml. Out of stock Price — for partners → Vegan Kombucha Tea BB Cream SPF30 - BB cream 30 ml. Dr.Ceuracle Vegan Kombucha Tea BB Cream SPF30 - BB cream 30 ml. Out of stock Price — for partners → Couvrance Compact Foundation Cream SPF 30 - Kompaktní krémový make-up 8,5 g Avène Couvrance Compact Foundation Cream SPF 30 - Kompaktní krémový make-up 8,5 g Out of stock Price — for partners → Couvrance Compact Foundation Cream SPF 30 - Compact creamy make-up 8.5 g. Avène Couvrance Compact Foundation Cream SPF 30 - Compact creamy make-up 8.5 g. Out of stock Price — for partners → Loose Mineral Foundation SPF 25 - Loose mineral powder make-up 8 g. Inika Organic Loose Mineral Foundation SPF 25 - Loose mineral powder make-up 8 g. Out of stock Price — for partners → "Dermakeup Rejuvenating Beauty Balm SPF 40 - Multifunctional BB cream" Dr. Jart+ "Dermakeup Rejuvenating Beauty Balm SPF 40 - Multifunctional BB cream" Out of stock Price — for partners → Dermakeup Rejuvenating Beauty Balm SPF 40 - Multifunctional BB cream. Dr. Jart+ Dermakeup Rejuvenating Beauty Balm SPF 40 - Multifunctional BB cream. Out of stock Price — for partners → Serum Foundation - Natural light caring make-up 25 ml. Inika Organic Serum Foundation - Natural light caring make-up 25 ml. Out of stock Price — for partners → Concealer - Solid concealer 5 g. Cle de Peau Beaute Concealer - Solid concealer 5 g. Out of stock Price — for partners → Tinted Compact Foundation SPF 50 - Kompaktní make-up s ochranným faktorem Avène Tinted Compact Foundation SPF 50 - Kompaktní make-up s ochranným faktorem Out of stock Price — for partners → Infaillible Skin Ink - Make-up and Concealer 2-in-1 15 ml. L'Oréal Paris Infaillible Skin Ink - Make-up and Concealer 2-in-1 15 ml. Out of stock Price — for partners → Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g L'Oréal Paris Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g Out of stock Price — for partners → Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g L'Oréal Paris Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g Out of stock Price — for partners → Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g L'Oréal Paris Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g Out of stock Price — for partners → Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g L'Oréal Paris Infaillible Face Sculptor Contour - Konturovací tyčinka 2,3 g Out of stock Price — for partners → Puri Pore No Sebum Pact Powder - Mattifying compact powder. Holika Holika Puri Pore No Sebum Pact Powder - Mattifying compact powder. Out of stock Price — for partners → Jelly Dough Blusher - Tvářenka 4,2 g Holika Holika Jelly Dough Blusher - Tvářenka 4,2 g Out of stock Price — for partners → Couvrance SPF 20 Fluid Foundation Corrector 30 ml Avène Couvrance SPF 20 Fluid Foundation Corrector 30 ml Out of stock Price — for partners → Valmont Elixir des Glaciers Teint Precieux Smoothing Foundation - 30 ml Valmont Valmont Elixir des Glaciers Teint Precieux Smoothing Foundation - 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.