Face makeup

7169 products

HD Skin Face Essentials Palette - Face palette 27 g. Make Up For Ever HD Skin Face Essentials Palette - Face palette 27 g. Out of stock Price — for partners → HD Skin Concealer 4,7 ml Make Up For Ever HD Skin Concealer 4,7 ml Out of stock Price — for partners → HD Skin Concealer 4,7 ml Make Up For Ever HD Skin Concealer 4,7 ml Out of stock Price — for partners → HD Skin Concealer 4,7 ml Make Up For Ever HD Skin Concealer 4,7 ml Out of stock Price — for partners → HD Skin Concealer 4,7 ml Make Up For Ever HD Skin Concealer 4,7 ml Out of stock Price — for partners → HD Skin All-in-One Palette - Face Palette 26.5 g. Make Up For Ever HD Skin All-in-One Palette - Face Palette 26.5 g. Out of stock Price — for partners → Fresh Face Perfecting Concealer 7 g Barry M Fresh Face Perfecting Concealer 7 g Out of stock Price — for partners → CC Cream SPF 30 - CC cream. DECLARÉ CC Cream SPF 30 - CC cream. Out of stock Price — for partners → BB Cream SPF 30 Hydro Balance Tinted Matifying Cream - BB krém DECLARÉ BB Cream SPF 30 Hydro Balance Tinted Matifying Cream - BB krém Out of stock Price — for partners → C´est Magic Skin Perfector - BB Cream 30 ml L´Oréal Paris C´est Magic Skin Perfector - BB Cream 30 ml Out of stock Price — for partners → Основание менее 5 мл. Artdeco Основание менее 5 мл. Out of stock Price — for partners → Can't Stop Won't Stop Mattifying Powder - Matující pudr 6 g Revlon Professional Can't Stop Won't Stop Mattifying Powder - Matující pudr 6 g Out of stock Price — for partners → Can't Stop Won't Stop Mattifying Powder - Matující pudr 6 g Revlon Professional Can't Stop Won't Stop Mattifying Powder - Matující pudr 6 g Out of stock Price — for partners → La Mer The Radiant Skintint SPF30 LA MER La Mer The Radiant Skintint SPF30 Out of stock Price — for partners → Matte Blush - Matte blush 4.7 ml. Maybelline Matte Blush - Matte blush 4.7 ml. Out of stock Price — for partners → Teint Idole Ultra Wear Stick Lancome Teint Idole Ultra Wear Stick Out of stock Price — for partners → Teint Idole Ultra Wear All Over Concealer 13 ml Lancome Teint Idole Ultra Wear All Over Concealer 13 ml Out of stock Price — for partners → Colorstay 24h Make-up 24h SPF 15 ( Mixed and Oily Skin ) Revlon Professional Colorstay 24h Make-up 24h SPF 15 ( Mixed and Oily Skin ) Out of stock Price — for partners → "Wonder Me Foundation - Waterproof make-up 30 ml" Pupa "Wonder Me Foundation - Waterproof make-up 30 ml" Out of stock Price — for partners → "Wonder Me Foundation - Waterproof make-up 30 ml" Pupa "Wonder Me Foundation - Waterproof make-up 30 ml" Out of stock Price — for partners → Miracle Pure Luminous Touch Highlighter Balm - Cream Highlighter Stick 6 g. Max Factor Miracle Pure Luminous Touch Highlighter Balm - Cream Highlighter Stick 6 g. Out of stock Price — for partners → Miracle Pure Luminous Touch Highlighter Balm - Cream highlighter stick 6 g. Max Factor Miracle Pure Luminous Touch Highlighter Balm - Cream highlighter stick 6 g. Out of stock Price — for partners → Miracle Pure Luminous Touch Blush Balm - Cream blush stick 6 g. Max Factor Miracle Pure Luminous Touch Blush Balm - Cream blush stick 6 g. Out of stock Price — for partners → Liquid Matting Makeup Studio Fix (Fluid) 30 ml MAC Liquid Matting Makeup Studio Fix (Fluid) 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.