LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7169 products

Liquid Matting Makeup Studio Fix (Fluid) 30 ml MAC Liquid Matting Makeup Studio Fix (Fluid) 30 ml Out of stock Price — for partners → Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Out of stock Price — for partners → Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Out of stock Price — for partners → Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Out of stock Price — for partners → Real Flawless Foundation 30 ml LAURA MERCIER Real Flawless Foundation 30 ml Out of stock Price — for partners → Double Wear Stay-In-Place Makeup SPF 10 - Long-lasting makeup 15 ml. Estee Lauder Double Wear Stay-In-Place Makeup SPF 10 - Long-lasting makeup 15 ml. Out of stock Price — for partners → True Skin High Cover Concealer 4,5 ml Catrice True Skin High Cover Concealer 4,5 ml Out of stock Price — for partners → 3 Steps to Contour Palette - Konturovací paleta 7,5 g Catrice 3 Steps to Contour Palette - Konturovací paleta 7,5 g Out of stock Price — for partners → Healthy Mix Clean & Vegan BB Cream 30 ml Bourjois Healthy Mix Clean & Vegan BB Cream 30 ml Out of stock Price — for partners → Healthy Mix Clean & Vegan BB Cream 30 ml Bourjois Healthy Mix Clean & Vegan BB Cream 30 ml Out of stock Price — for partners → Phyto-Teint Perfection Ultra Long Lasting Foundation 30 ml Sisley Phyto-Teint Perfection Ultra Long Lasting Foundation 30 ml Out of stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" Out of stock Price — for partners → UV Protective Compact SPF30 Foundation - 12 g compact waterproof powder Shiseido UV Protective Compact SPF30 Foundation - 12 g compact waterproof powder Out of stock Price — for partners → Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Out of stock Price — for partners → Perfect Teint Concealer 2 ml Artdeco Perfect Teint Concealer 2 ml Out of stock Price — for partners → Bareminerals BareMinerals Complexion Rescue Tinted Hydr. Gel Cream SPF30 Out of stock Price — for partners → Bareminerals BareMinerals Complexion Rescue Tinted Hydr. Gel Cream SPF30 Out of stock Price — for partners → BareMinerals Barepro Powder 16HR Foundation Bareminerals BareMinerals Barepro Powder 16HR Foundation Out of stock Price — for partners → Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Shiseido Synchro Skin Radiant Lifting Foundation SPF 30 30 ml Out of stock Price — for partners → Powder Bronzer 10 g. Anastasia Beverly Hills Powder Bronzer 10 g. Out of stock Price — for partners → Matt Sensation Powder 2 in 1 - 9g Mattifying Powder and Makeup. Alcina Matt Sensation Powder 2 in 1 - 9g Mattifying Powder and Makeup. Out of stock Price — for partners → Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Clinique Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Out of stock Price — for partners → Bareminerals BareMinerals Complexion Rescue Tinted Hydr. Gel Cream SPF30 Out of stock Price — for partners → Clinique Even Better Glow Light Reflecting Makeup SPF15 Clinique Clinique Even Better Glow Light Reflecting Makeup SPF15 Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.