Face makeup

7169 products

Neo Nude A-Blush - Liquid Blush 3.9 ml. Giorgio Armani Neo Nude A-Blush - Liquid Blush 3.9 ml. Out of stock Price — for partners → Neo Nude A-Blush - Liquid Blush 3.9 ml. Giorgio Armani Neo Nude A-Blush - Liquid Blush 3.9 ml. Out of stock Price — for partners → Luminous Silk Foundation 30 ml Giorgio Armani Luminous Silk Foundation 30 ml Out of stock Price — for partners → Luminous Silk Concealer 12 ml Giorgio Armani Luminous Silk Concealer 12 ml Out of stock Price — for partners → Luminous Silk Bronzing Powder 18 g. Giorgio Armani Luminous Silk Bronzing Powder 18 g. Out of stock Price — for partners → NARS Soft Matte Complete Foundation 45 ml Caracas NARS NARS Soft Matte Complete Foundation 45 ml Caracas Out of stock Price — for partners → NARS Soft Matte Complete Foundation 45 ml Cadiz NARS NARS Soft Matte Complete Foundation 45 ml Cadiz Out of stock Price — for partners → NARS Soft Matte Complete Foundation in Moorea 45 ml NARS NARS Soft Matte Complete Foundation in Moorea 45 ml Out of stock Price — for partners → NARS Soft Matte Complete Full Coverage Longwear Concealer, Size: 0.21 Oz, Affogato NARS NARS Soft Matte Complete Full Coverage Longwear Concealer, Size: 0.21 Oz, Affogato Out of stock Price — for partners → Soft Matte Complete Concealer - Cacao by NARS for Women - 0.21 oz Concealer NARS Soft Matte Complete Concealer - Cacao by NARS for Women - 0.21 oz Concealer Out of stock Price — for partners → Fixing Powder Caster 10 g Artdeco Fixing Powder Caster 10 g Out of stock Price — for partners → Lasting Finish Powder Foundation Make-up Rimmel Lasting Finish Powder Foundation Make-up Out of stock Price — for partners → Instant Perfector 4 in 1 Matte Make-up 30 ml Maybelline Instant Perfector 4 in 1 Matte Make-up 30 ml Out of stock Price — for partners → Radiant Lift (Long Lasting Radiance Make-Up) 30 ml Max Factor Radiant Lift (Long Lasting Radiance Make-Up) 30 ml Out of stock Price — for partners → Radiant Creamy Concealer 6 ml NARS Radiant Creamy Concealer 6 ml Out of stock Price — for partners → Radiant Creamy Concealer 6 ml NARS Radiant Creamy Concealer 6 ml Out of stock Price — for partners → Radiant Creamy Concealer 6 ml NARS Radiant Creamy Concealer 6 ml Out of stock Price — for partners → Mini Laguna Bronzing Powder - Bronzing Powder 3.5 g. NARS Mini Laguna Bronzing Powder - Bronzing Powder 3.5 g. Out of stock Price — for partners → Mini Laguna Bronzing Powder - Bronzing powder 3.5 g. NARS Mini Laguna Bronzing Powder - Bronzing powder 3.5 g. Out of stock Price — for partners → Light Reflecting Loose Setting Powder 11 g NARS Light Reflecting Loose Setting Powder 11 g Out of stock Price — for partners → Light Reflecting Foundation 30 ml NARS Light Reflecting Foundation 30 ml Out of stock Price — for partners → Light Reflecting Foundation 30 ml NARS Light Reflecting Foundation 30 ml Out of stock Price — for partners → Light Reflecting Foundation 30 ml NARS Light Reflecting Foundation 30 ml Out of stock Price — for partners → Light Reflecting Foundation 30 ml NARS Light Reflecting Foundation 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.