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Face makeup

7169 products

Hourglass Ambient Soft Glow Foundation 5 Hourglass Hourglass Ambient Soft Glow Foundation 5 Out of stock Price — for partners → Estee Lauder E.Lauder Futurist SkinTint Serum SPF20 Out of stock Price — for partners → Lancome Teint Idole Ultra Wear 24H W&C Foundation SPF15 Lancome Lancome Teint Idole Ultra Wear 24H W&C Foundation SPF15 Out of stock Price — for partners → BareMinerals Tinted Mineral Veil Bareminerals BareMinerals Tinted Mineral Veil Out of stock Price — for partners → Bareminerals BareMinerals Complexion Rescue Tinted Hydr. Gel Cream SPF30 Out of stock Price — for partners → La Mer The Soft Fluid Long Wear Foundation SPF20 LA MER La Mer The Soft Fluid Long Wear Foundation SPF20 Out of stock Price — for partners → Sisley Phyto-Teint Nude Water Infused Second Skin Found. Sisley Sisley Phyto-Teint Nude Water Infused Second Skin Found. Out of stock Price — for partners → Gosh Gosh Strob'n Glow Kit Out of stock Price — for partners → BareMinerals Barepro Powder 16HR Foundation Bareminerals BareMinerals Barepro Powder 16HR Foundation Out of stock Price — for partners → "Super Serum Hyaluronic Acid Foundation - Moisturizing makeup 25 ml" Makeup Revolution "Super Serum Hyaluronic Acid Foundation - Moisturizing makeup 25 ml" Out of stock Price — for partners → Revolution PRO Eternal Rose White Rose Highlighter - Pudrový rozjasňovač 18 g Makeup Revolution Revolution PRO Eternal Rose White Rose Highlighter - Pudrový rozjasňovač 18 g Out of stock Price — for partners → Hydra-Matte PRO Translucent Setting Powder - Ultra fine powder 5.5 g Makeup Revolution Hydra-Matte PRO Translucent Setting Powder - Ultra fine powder 5.5 g Out of stock Price — for partners → Serum Foundation Perfect Nude Collistar Serum Foundation Perfect Nude Out of stock Price — for partners → All Hours Hyper Finish Powder - Compact powder for a matte look 7.5 g. Yves Saint Laurent All Hours Hyper Finish Powder - Compact powder for a matte look 7.5 g. Out of stock Price — for partners → Skin Illusion Full Coverage Hydrating Foundation - Hydratační make-up 30 ml Clarins Skin Illusion Full Coverage Hydrating Foundation - Hydratační make-up 30 ml Out of stock Price — for partners → Skin Illusion Full Coverage Hydrating Foundation - Hydratační make-up 30 ml Clarins Skin Illusion Full Coverage Hydrating Foundation - Hydratační make-up 30 ml Out of stock Price — for partners → Skin Illusion Full Coverage Hydrating Foundation - Hydratační make-up 30 ml Clarins Skin Illusion Full Coverage Hydrating Foundation - Hydratační make-up 30 ml Out of stock Price — for partners → Светящийся шелковистый румянец 12 мл. Giorgio Armani Светящийся шелковистый румянец 12 мл. Out of stock Price — for partners → Radiant Lift (Long Lasting Radiance Make-Up) 30 ml Max Factor Radiant Lift (Long Lasting Radiance Make-Up) 30 ml Out of stock Price — for partners → Radiant Lift (Long Lasting Radiance Make-Up) 30 ml Max Factor Radiant Lift (Long Lasting Radiance Make-Up) 30 ml Out of stock Price — for partners → Care & Glow Serum Concealer 13 ml Lancome Care & Glow Serum Concealer 13 ml Out of stock Price — for partners → Refill Compact Matte Makeup SPF 15 Le Teint Ultra ( Ultra wear Flawless Compact Foundation) 13 g Chanel Refill Compact Matte Makeup SPF 15 Le Teint Ultra ( Ultra wear Flawless Compact Foundation) 13 g Out of stock Price — for partners → Skincolor The Soft Fluid Foundation SPF 20 - Long-lasting makeup 30 ml LA MER Skincolor The Soft Fluid Foundation SPF 20 - Long-lasting makeup 30 ml Out of stock Price — for partners → Super BB Concealer - BB corrector 10 ml. Erborian Super BB Concealer - BB corrector 10 ml. Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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