Face makeup

7244 products

Loose Powder - Sypký pudr 5 g Kylie Cosmetics Loose Powder - Sypký pudr 5 g Out of stock Price — for partners → Loose Powder - Sypký pudr 5 g Kylie Cosmetics Loose Powder - Sypký pudr 5 g Out of stock Price — for partners → Loose Powder - Sypký pudr 5 g Kylie Cosmetics Loose Powder - Sypký pudr 5 g Out of stock Price — for partners → Futurist Aqua Brilliance Foundation SPF 20 - Make-up 30 ml Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Make-up 30 ml Out of stock Price — for partners → Powder Bronzer - Bronzing powder 10 g. Kylie Cosmetics Powder Bronzer - Bronzing powder 10 g. Out of stock Price — for partners → Powder Bronzer - Bronzing Powder 10 g. Kylie Cosmetics Powder Bronzer - Bronzing Powder 10 g. Out of stock Price — for partners → Powder Blush - Powder Blush 10 g. Kylie Cosmetics Powder Blush - Powder Blush 10 g. Out of stock Price — for partners → Powder Blush - Powder Blush 10 g. Kylie Cosmetics Powder Blush - Powder Blush 10 g. Out of stock Price — for partners → Powder Blush - Powder Blush 10 g. Kylie Cosmetics Powder Blush - Powder Blush 10 g. Out of stock Price — for partners → Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Kylie Cosmetics Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Out of stock Price — for partners → Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Kylie Cosmetics Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Out of stock Price — for partners → Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Kylie Cosmetics Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Out of stock Price — for partners → Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Kylie Cosmetics Kylighter Pressed Illuminating Powder - Rozjasňující pudr 8 g Out of stock Price — for partners → Flawless Finish Sponge-On Cream Makeup - Makeup 23 g Elizabeth Arden Flawless Finish Sponge-On Cream Makeup - Makeup 23 g Out of stock Price — for partners → Художественные пудры для лица Sculpt - Бронзатор 5 г. Make Up For Ever Художественные пудры для лица Sculpt - Бронзатор 5 г. Out of stock Price — for partners → Художественные пудры для лица Sculpt - Бронзатор 5 г. Make Up For Ever Художественные пудры для лица Sculpt - Бронзатор 5 г. Out of stock Price — for partners → Artist Face Powders Blush - Tvářenka 4 g. Make Up For Ever Artist Face Powders Blush - Tvářenka 4 g. Out of stock Price — for partners → Stay Cushion Make-Up SPF 40 - Highly covering make-up 15 g. Missha Stay Cushion Make-Up SPF 40 - Highly covering make-up 15 g. Out of stock Price — for partners → Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Christian Dior Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Out of stock Price — for partners → Christian Dior Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Out of stock Price — for partners → "Iluminating Supple Blemish Cream SPF 40 PA++ - Hydrating BB cream for skin imperfections" Dear, Klairs "Iluminating Supple Blemish Cream SPF 40 PA++ - Hydrating BB cream for skin imperfections" Out of stock Price — for partners → Clinique Clinique Superdefense Cc Cream SPF30 Out of stock Price — for partners → "SVR Clairial CC cream CC Cream SPF50+ Light 40 ml" SVR "SVR Clairial CC cream CC Cream SPF50+ Light 40 ml" Out of stock Price — for partners → "Even Better Clinical Vitamin Make-up SPF 50 - Liquid make-up 30 ml" Clinique "Even Better Clinical Vitamin Make-up SPF 50 - Liquid make-up 30 ml" Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.