Face makeup

7169 products

Teint Idole Ultra Wear Stick Lancome Teint Idole Ultra Wear Stick Out of stock Price — for partners → Revitalessence Skin Glow Foundation 30 ml Shiseido Revitalessence Skin Glow Foundation 30 ml Out of stock Price — for partners → Soft Matte Complete Concealer 6,2 g NARS Soft Matte Complete Concealer 6,2 g Out of stock Price — for partners → Teint Idole Ultra Wear Care & Glow Makeup 30 ml Lancome Teint Idole Ultra Wear Care & Glow Makeup 30 ml Out of stock Price — for partners → Infaillible 24H Fresh Wear Foundation in a Powder 9 g L´Oréal Paris Infaillible 24H Fresh Wear Foundation in a Powder 9 g Out of stock Price — for partners → CC Red Correct Automatic Perfector Erborian CC Red Correct Automatic Perfector Out of stock Price — for partners → Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Maybelline Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Out of stock Price — for partners → Futurist Aqua Brilliance Foundation SPF 20 - Make-up 30 ml Estee Lauder Futurist Aqua Brilliance Foundation SPF 20 - Make-up 30 ml Out of stock Price — for partners → "Beblesh Balm SPF30 PA++ Super+ Pink - BB cream" skin79 "Beblesh Balm SPF30 PA++ Super+ Pink - BB cream" Out of stock Price — for partners → "Beblesh Balm SPF 30 PA++ Super+ Gold - BB cream" skin79 "Beblesh Balm SPF 30 PA++ Super+ Gold - BB cream" Out of stock Price — for partners → Purito Wonder Releaf Centella BB Cushion SPF 30 - BB Krém 13 Neutral Ivory Purito Purito Wonder Releaf Centella BB Cushion SPF 30 - BB Krém 13 Neutral Ivory Out of stock Price — for partners → Purito Wonder Releaf Centella BB Cushion SPF 30 - BB Krém Purito Purito Wonder Releaf Centella BB Cushion SPF 30 - BB Krém Out of stock Price — for partners → Шелковый матовый макияж - матирующий воздушный макияж 30 мл. Alcina Шелковый матовый макияж - матирующий воздушный макияж 30 мл. Out of stock Price — for partners → Perfect Cover Make-up - 30 ml Alcina Perfect Cover Make-up - 30 ml Out of stock Price — for partners → Perfect Cover Make-up - 30 ml Alcina Perfect Cover Make-up - 30 ml Out of stock Price — for partners → Magical Transformation CC Cream - Gently covering CC cream 50 ml Alcina Magical Transformation CC Cream - Gently covering CC cream 50 ml Out of stock Price — for partners → Age Control Make-up - 30 ml smoothing makeup Alcina Age Control Make-up - 30 ml smoothing makeup Out of stock Price — for partners → Age Control Make-up - 30 ml smoothing makeup Alcina Age Control Make-up - 30 ml smoothing makeup Out of stock Price — for partners → Rejuvenate & Correct Delining Tinted Fluid SPF 10 - toning fluid 50 ml Juvena Rejuvenate & Correct Delining Tinted Fluid SPF 10 - toning fluid 50 ml Out of stock Price — for partners → "Lift HD+ Smoothing Lifting Foundation SPF15 - Waterproof makeup with lifting effect 30 ml." Collistar "Lift HD+ Smoothing Lifting Foundation SPF15 - Waterproof makeup with lifting effect 30 ml." Out of stock Price — for partners → Lift HD+ Smoothing Lifting Foundation SPF15 - Voděodolný make-up s liftingovým účinkem 30 ml Collistar Lift HD+ Smoothing Lifting Foundation SPF15 - Voděodolný make-up s liftingovým účinkem 30 ml Out of stock Price — for partners → Artdeco High Definition Compact Powder Refill Powder Refill 3 Soft Cream 10 g Artdeco Artdeco High Definition Compact Powder Refill Powder Refill 3 Soft Cream 10 g Out of stock Price — for partners → Second Skin Foundation SPF 15 - Brightening Hydrating Makeup 30 ml. Collistar Second Skin Foundation SPF 15 - Brightening Hydrating Makeup 30 ml. Out of stock Price — for partners → Lift HD+ Smoothing Lifting Concealer 4 ml Collistar Lift HD+ Smoothing Lifting Concealer 4 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.