Face makeup

7324 products

Make Me Blush Powder Blush - Powder Blush 5 g. Yves Saint Laurent Make Me Blush Powder Blush - Powder Blush 5 g. Out of stock Price — for partners → "Even Better Clinical Vitamin Make-up SPF 50 - Liquid make-up 30 ml" Clinique "Even Better Clinical Vitamin Make-up SPF 50 - Liquid make-up 30 ml" Out of stock Price — for partners → "Even Better Clinical Vitamin Make-up SPF 50 - Liquid make-up 30 ml" Clinique "Even Better Clinical Vitamin Make-up SPF 50 - Liquid make-up 30 ml" Out of stock Price — for partners → Miracle Second Skin SPF 20 Hybrid Foundation - Nourishing makeup for the natural appearance of the skin 30 ml Max Factor Miracle Second Skin SPF 20 Hybrid Foundation - Nourishing makeup for the natural appearance of the skin 30 ml Out of stock Price — for partners → Creme Puff - Mattifying Powder 21 g Max Factor Creme Puff - Mattifying Powder 21 g Out of stock Price — for partners → Creme Puff - Mattifying Powder 21 g Max Factor Creme Puff - Mattifying Powder 21 g Out of stock Price — for partners → Creme Puff - Mattifying Powder 21 g Max Factor Creme Puff - Mattifying Powder 21 g Out of stock Price — for partners → Luminous Silk Foundation 30 ml Giorgio Armani Luminous Silk Foundation 30 ml Out of stock Price — for partners → Designer Glow Radiant Revitalizing Foundation SPF 15 30 ml Giorgio Armani Designer Glow Radiant Revitalizing Foundation SPF 15 30 ml Out of stock Price — for partners → SunKisser Blush 4.7 ml Maybelline SunKisser Blush 4.7 ml Out of stock Price — for partners → FaceStudio Strobing Liquid - Brightener 25 ml Maybelline FaceStudio Strobing Liquid - Brightener 25 ml Out of stock Price — for partners → Face Studio Chrome Jelly Highlighter - Brightener 9.5 ml Maybelline Face Studio Chrome Jelly Highlighter - Brightener 9.5 ml Out of stock Price — for partners → Face Studio Chrome Jelly Highlighter - Brightener 9.5 ml Maybelline Face Studio Chrome Jelly Highlighter - Brightener 9.5 ml Out of stock Price — for partners → Dream Urban Cover SPF 50 Full Coverage Lightweight Protective Make-Up - Light makeup 30 ml Maybelline Dream Urban Cover SPF 50 Full Coverage Lightweight Protective Make-Up - Light makeup 30 ml Out of stock Price — for partners → Dream Urban Cover SPF 50 Full Coverage Lightweight Protective Make-Up - Light makeup 30 ml Maybelline Dream Urban Cover SPF 50 Full Coverage Lightweight Protective Make-Up - Light makeup 30 ml Out of stock Price — for partners → Embryolisse Artist Secret CC Cream SPF 20 30ml|1oz Embryolisse Embryolisse Artist Secret CC Cream SPF 20 30ml|1oz Out of stock Price — for partners → Couvrance Natural Glow Mosaic Powder 10 g Avène Couvrance Natural Glow Mosaic Powder 10 g Out of stock Price — for partners → The Multi-Tasker Concealer 10 ml Rimmel London The Multi-Tasker Concealer 10 ml Out of stock Price — for partners → Ultra HD Invisible Cover Stick Foundation 12,5 g Make Up For Ever Ultra HD Invisible Cover Stick Foundation 12,5 g Out of stock Price — for partners → Звездная пудра 1,2 г. Make Up For Ever Звездная пудра 1,2 г. Out of stock Price — for partners → Звездная пудра 1,2 г. Make Up For Ever Звездная пудра 1,2 г. Out of stock Price — for partners → Звездная светящаяся пудра 1,2 г. Make Up For Ever Звездная светящаяся пудра 1,2 г. Out of stock Price — for partners → Звездная светящаяся пудра 1,2 г. Make Up For Ever Звездная светящаяся пудра 1,2 г. Out of stock Price — for partners → HD Skin Undetectable Stay-True Foundation 30 ml Make Up For Ever HD Skin Undetectable Stay-True Foundation 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.