Face makeup

7169 products

(Instant Anti- Age Perfect & Cover Concealer) 6.8 ml Maybelline (Instant Anti- Age Perfect & Cover Concealer) 6.8 ml Out of stock Price — for partners → (Instant Anti- Age Perfect & Cover Concealer) 6.8 ml Maybelline (Instant Anti- Age Perfect & Cover Concealer) 6.8 ml Out of stock Price — for partners → Lumi Liquid Blush - Liquid Blush 10 ml. L´Oréal Paris Lumi Liquid Blush - Liquid Blush 10 ml. Out of stock Price — for partners → Lumi Liquid Blush - Liquid blush 10 ml. L´Oréal Paris Lumi Liquid Blush - Liquid blush 10 ml. Out of stock Price — for partners → Lumi Liquid Blush - Liquid blush 10 ml. L´Oréal Paris Lumi Liquid Blush - Liquid blush 10 ml. Out of stock Price — for partners → Impeccabile Long Wear Foundation SPF 15 30 ml Collistar Impeccabile Long Wear Foundation SPF 15 30 ml Out of stock Price — for partners → Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Maybelline Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Out of stock Price — for partners → Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Maybelline Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Out of stock Price — for partners → Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Maybelline Super Stay Lumi-Matte Foundation - Lightweight matte makeup with long-lasting and high coverage 35 ml. Out of stock Price — for partners → Super Stay Lumi-Matte Foundation - Lightweight mattifying make-up with long-lasting and high coverage 35 ml. Maybelline Super Stay Lumi-Matte Foundation - Lightweight mattifying make-up with long-lasting and high coverage 35 ml. Out of stock Price — for partners → Capture Dreamskin Moist & Perfect Cushion Foundation SPF 50 (refill) - Moisturizing makeup in a sponge 15 g Christian Dior Capture Dreamskin Moist & Perfect Cushion Foundation SPF 50 (refill) - Moisturizing makeup in a sponge 15 g Out of stock Price — for partners → Liquid Matting Makeup Studio Fix (Fluid) 30 ml MAC Liquid Matting Makeup Studio Fix (Fluid) 30 ml Out of stock Price — for partners → Evening Foundation + Primer SPF 15 - Makeup for flawless skin 35 ml Collistar Evening Foundation + Primer SPF 15 - Makeup for flawless skin 35 ml Out of stock Price — for partners → Radiant Fluid Foundation Matte - Matující make-up  35 ml Cle de Peau Beaute Radiant Fluid Foundation Matte - Matující make-up 35 ml Out of stock Price — for partners → Radiant Cream Foundation - Brightening make-up 21 ml. Cle de Peau Beaute Radiant Cream Foundation - Brightening make-up 21 ml. Out of stock Price — for partners → Cream Blush - Cream Blush 6 g. Cle de Peau Beaute Cream Blush - Cream Blush 6 g. Out of stock Price — for partners → Decorative Care Brightening make-up 8 in 1 30 ml RYOR Decorative Care Brightening make-up 8 in 1 30 ml Out of stock Price — for partners → Infailliable More Than Concealer - Full concealer concealer 11 ml L´Oréal Paris Infailliable More Than Concealer - Full concealer concealer 11 ml Out of stock Price — for partners → Double Wear Fluid - Long lasting make up 30 ml Estee Lauder Double Wear Fluid - Long lasting make up 30 ml Out of stock Price — for partners → (Creamy Corrector) Cream 1.4g Bobbi Brown (Creamy Corrector) Cream 1.4g Out of stock Price — for partners → Boi-ing Cakeless Concealer - Concealer 5 ml Benefit Boi-ing Cakeless Concealer - Concealer 5 ml Out of stock Price — for partners → Boi-ing Cakeless Concealer - Concealer 5 ml Benefit Boi-ing Cakeless Concealer - Concealer 5 ml Out of stock Price — for partners → Phyto-Teint Ultra Eclat Foundation - Liquid make up 30 ml Sisley Phyto-Teint Ultra Eclat Foundation - Liquid make up 30 ml Out of stock Price — for partners → Infaillible 24H Fresh Wear Foundation in a Powder 9 g L´Oréal Paris Infaillible 24H Fresh Wear Foundation in a Powder 9 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.