Face makeup

7169 products

Natural Radiant Longwear Foundation 30 ml NARS Natural Radiant Longwear Foundation 30 ml Out of stock Price — for partners → Mini Radiant Creamy Concealer 1,4 ml NARS Mini Radiant Creamy Concealer 1,4 ml Out of stock Price — for partners → Light Reflecting Foundation 30 ml NARS Light Reflecting Foundation 30 ml Out of stock Price — for partners → Light Reflecting Foundation 30 ml NARS Light Reflecting Foundation 30 ml Out of stock Price — for partners → Light Reflecting Foundation 30 ml NARS Light Reflecting Foundation 30 ml Out of stock Price — for partners → NARS Light Reflecting Foundation 30 ml Patagonia NARS NARS Light Reflecting Foundation 30 ml Patagonia Out of stock Price — for partners → Natural Matte Mousse 16 g Essence Natural Matte Mousse 16 g Out of stock Price — for partners → Skin Full Cover Concealer 8 ml Bobbi Brown Skin Full Cover Concealer 8 ml Out of stock Price — for partners → Skin Concealer Stick - Korektor v tyčince 3 g Bobbi Brown Skin Concealer Stick - Korektor v tyčince 3 g Out of stock Price — for partners → Sheer Glow Foundation - Liquid Make-up 30 ml NARS Sheer Glow Foundation - Liquid Make-up 30 ml Out of stock Price — for partners → Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tinted Moisturizer 50 ml LAURA MERCIER Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tinted Moisturizer 50 ml Out of stock Price — for partners → Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tinted Moisturizer 50 ml LAURA MERCIER Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tinted Moisturizer 50 ml Out of stock Price — for partners → Secret Camouflage Concealer - Concealer against skin imperfections 5 g LAURA MERCIER Secret Camouflage Concealer - Concealer against skin imperfections 5 g Out of stock Price — for partners → Real Flawless Luminous Perfecting Pressed Powder - Compact Powder 7 g LAURA MERCIER Real Flawless Luminous Perfecting Pressed Powder - Compact Powder 7 g Out of stock Price — for partners → Real Flawless Foundation 30 ml LAURA MERCIER Real Flawless Foundation 30 ml Out of stock Price — for partners → Flawless Lumiere Radiance-Perfecting Foundation 30 ml LAURA MERCIER Flawless Lumiere Radiance-Perfecting Foundation 30 ml Out of stock Price — for partners → Ultra Le Teint Flawless Finish Foundation Chanel Ultra Le Teint Flawless Finish Foundation Out of stock Price — for partners → Everlast Foundation SPF 20 - Mattifying Make-up 27 ml. Dolce & Gabbana Everlast Foundation SPF 20 - Mattifying Make-up 27 ml. Out of stock Price — for partners → Everlast Foundation SPF 20 - Mattifying Make-up 27 ml Dolce & Gabbana Everlast Foundation SPF 20 - Mattifying Make-up 27 ml Out of stock Price — for partners → Everlast Foundation SPF 20 - Mattifying Make-up 27 ml Dolce & Gabbana Everlast Foundation SPF 20 - Mattifying Make-up 27 ml Out of stock Price — for partners → Blueberry Nutri-Tint - Moisturising Tinted Cream 30 ml Dolce & Gabbana Blueberry Nutri-Tint - Moisturising Tinted Cream 30 ml Out of stock Price — for partners → Blueberry Nutri-Tint - Moisturising Tinted Cream 30 ml Dolce & Gabbana Blueberry Nutri-Tint - Moisturising Tinted Cream 30 ml Out of stock Price — for partners → Blueberry Nutri-Tint - Moisturising Tinted Cream 30 ml Dolce & Gabbana Blueberry Nutri-Tint - Moisturising Tinted Cream 30 ml Out of stock Price — for partners → Clarins Everlasting Long-Wearing & Hydrating Matte Foundation long-lasting make-up for a matte effect 111N 30 ml Clarins Clarins Everlasting Long-Wearing & Hydrating Matte Foundation long-lasting make-up for a matte effect 111N 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.