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Face makeup

7169 products

Murumuru Butter Bronzer - Bronzer 11 g. Physicians Formula Murumuru Butter Bronzer - Bronzer 11 g. Out of stock Price — for partners → Murumuru Butter Bronzer - Bronzer 11 g. Physicians Formula Murumuru Butter Bronzer - Bronzer 11 g. Out of stock Price — for partners → Murumuru Butter Bronzer - Bronzer 11 g. Physicians Formula Murumuru Butter Bronzer - Bronzer 11 g. Out of stock Price — for partners → "Mineral Wear Powder 12 g" Physicians Formula "Mineral Wear Powder 12 g" Out of stock Price — for partners → Mineral Wear Diamond Perfector - BB krém 37 ml Physicians Formula Mineral Wear Diamond Perfector - BB krém 37 ml Out of stock Price — for partners → Concealer Twins 5,8 g Physicians Formula Concealer Twins 5,8 g Out of stock Price — for partners → Butter Believe It! Foundation + Concealer 30 ml Physicians Formula Butter Believe It! Foundation + Concealer 30 ml Out of stock Price — for partners → 24h Control Make-up - Long lasting make-up 30 ml Dermacol 24h Control Make-up - Long lasting make-up 30 ml Out of stock Price — for partners → Matt Control 18h - mattifying make-up 30 ml Dermacol Matt Control 18h - mattifying make-up 30 ml Out of stock Price — for partners → 24h Control Make-up - Long lasting make-up 30 ml Dermacol 24h Control Make-up - Long lasting make-up 30 ml Out of stock Price — for partners → Complete Correction SPF 50 - CC cream 30 ml Chanel Complete Correction SPF 50 - CC cream 30 ml Out of stock Price — for partners → Complete Correction SPF 50 - CC cream 30 ml Chanel Complete Correction SPF 50 - CC cream 30 ml Out of stock Price — for partners → CC Cream Super Active SPF 50 - CC cream 30 ml Chanel CC Cream Super Active SPF 50 - CC cream 30 ml Out of stock Price — for partners → "Perfect Skin Loose Powder - Powder 6 g" Gabriella Salvete "Perfect Skin Loose Powder - Powder 6 g" Out of stock Price — for partners → Miracle Cream Highlighting 25 ml Gabriella Salvete Miracle Cream Highlighting 25 ml Out of stock Price — for partners → Matte Corrector 5 g Gabriella Salvete Matte Corrector 5 g Out of stock Price — for partners → Matte & Oil Control Papers - Mattifying Papers. Gabriella Salvete Matte & Oil Control Papers - Mattifying Papers. Out of stock Price — for partners → Итальянский дуэт бронзирующих порошков "Italian Dream Duo Bronzer Powder". Gabriella Salvete Итальянский дуэт бронзирующих порошков "Italian Dream Duo Bronzer Powder". Out of stock Price — for partners → Waso Koshirice Tinted Spot 8 ml Shiseido Waso Koshirice Tinted Spot 8 ml Out of stock Price — for partners → Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g MAC Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g Out of stock Price — for partners → Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g MAC Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g Out of stock Price — for partners → Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g MAC Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g Out of stock Price — for partners → Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g MAC Matting Powder and Make-Up Studio Fix (Powder Plus Foundation - Make-up ) 15 g Out of stock Price — for partners → Liquid Matting Makeup Studio Fix (Fluid) 30 ml MAC Liquid Matting Makeup Studio Fix (Fluid) 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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