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Face makeup

7169 products

Liquid Matting Makeup Studio Fix (Fluid) 30 ml MAC Liquid Matting Makeup Studio Fix (Fluid) 30 ml Out of stock Price — for partners → Liquid Matting Makeup Studio Fix (Fluid) 30 ml MAC Liquid Matting Makeup Studio Fix (Fluid) 30 ml Out of stock Price — for partners → Invisible Matte Powder 11,5 g Catrice Invisible Matte Powder 11,5 g Out of stock Price — for partners → CBD Corrector - Creamy concealer stick 5.7 g. Dermacol CBD Corrector - Creamy concealer stick 5.7 g. Out of stock Price — for partners → Studio Radiance Face And Body Radiant Sheer Foundation 50 ml MAC Studio Radiance Face And Body Radiant Sheer Foundation 50 ml Out of stock Price — for partners → 24H Long-Lasting Powder And Foundation 9 g Dermacol 24H Long-Lasting Powder And Foundation 9 g Out of stock Price — for partners → Facefinity SPF 20 Compact Makeup 10 g Max Factor Facefinity SPF 20 Compact Makeup 10 g Out of stock Price — for partners → Skin Tint Hydrating Natural Finish SPF30 - Make-up 30 ml Essence Skin Tint Hydrating Natural Finish SPF30 - Make-up 30 ml Out of stock Price — for partners → Natural Matte Mousse 16 g Essence Natural Matte Mousse 16 g Out of stock Price — for partners → Natural Matte Mousse 16 g Essence Natural Matte Mousse 16 g Out of stock Price — for partners → Multitask Concealer 3 ml Essence Multitask Concealer 3 ml Out of stock Price — for partners → Glowlights - Two-tone powder highlighter 9.5 g. Catrice Glowlights - Two-tone powder highlighter 9.5 g. Out of stock Price — for partners → Colorstay Makeup Combination|Oily Skin Revlon Professional Colorstay Makeup Combination|Oily Skin Out of stock Price — for partners → Synchro Skin Correcting Gelstick Concealer - Long-lasting concealer 2.5 g Shiseido Synchro Skin Correcting Gelstick Concealer - Long-lasting concealer 2.5 g Out of stock Price — for partners → Synchro Skin Self-Refreshing Tint SPF20 Make-up Shiseido Synchro Skin Self-Refreshing Tint SPF20 Make-up Out of stock Price — for partners → CC Sooting Cream SPF 10 - Soothing CC cream with vitamin C Ziaja CC Sooting Cream SPF 10 - Soothing CC cream with vitamin C Out of stock Price — for partners → Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Smashbox Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Out of stock Price — for partners → Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Smashbox Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Out of stock Price — for partners → Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Smashbox Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Out of stock Price — for partners → "Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml." Smashbox "Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml." Out of stock Price — for partners → Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Smashbox Halo Sheer to Stay Color Tint - Multifunctional face and lip makeup 10 ml. Out of stock Price — for partners → Relove Conceal Me Light Palette 11,2 g Makeup Revolution Relove Conceal Me Light Palette 11,2 g Out of stock Price — for partners → Studio Fix Fluid SPF 15 30 ml. MAC Studio Fix Fluid SPF 15 30 ml. Out of stock Price — for partners → Теплый порошковый бронзатор 7 г. Barry M Теплый порошковый бронзатор 7 г. Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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