Face makeup

7169 products

All Hours Hyper Finish Powder - Compact powder for a matte look 7.5 g. Yves Saint Laurent All Hours Hyper Finish Powder - Compact powder for a matte look 7.5 g. Out of stock Price — for partners → MegaGlo Highlighting Powder - Brightener 5 g. Wet n Wild MegaGlo Highlighting Powder - Brightener 5 g. Out of stock Price — for partners → "MegaGlo Contouring Palette - Contouring Palette 12 g" Wet n Wild "MegaGlo Contouring Palette - Contouring Palette 12 g" Out of stock Price — for partners → Color Icon Bronzer - Bronzer 11 g. Wet n Wild Color Icon Bronzer - Bronzer 11 g. Out of stock Price — for partners → Color Icon Bronzer - Bronzer 11 g. Wet n Wild Color Icon Bronzer - Bronzer 11 g. Out of stock Price — for partners → "Color Icon Bronzer - Bronzer 11 g" Wet n Wild "Color Icon Bronzer - Bronzer 11 g" Out of stock Price — for partners → Color Icon Bronzer - Bronzer 11 g. Wet n Wild Color Icon Bronzer - Bronzer 11 g. Out of stock Price — for partners → Bare Focus Tinted Hydrator 27 ml Wet n Wild Bare Focus Tinted Hydrator 27 ml Out of stock Price — for partners → Bare Focus Clarifying Finishing Powder 6 g Wet n Wild Bare Focus Clarifying Finishing Powder 6 g Out of stock Price — for partners → Bare Focus Clarifying Finishing Powder 6 g Wet n Wild Bare Focus Clarifying Finishing Powder 6 g Out of stock Price — for partners → Bare Focus Clarifying Finishing Powder 6 g Wet n Wild Bare Focus Clarifying Finishing Powder 6 g Out of stock Price — for partners → Bare Focus Clarifying Finishing Powder 6 g Wet n Wild Bare Focus Clarifying Finishing Powder 6 g Out of stock Price — for partners → Dermablend 3D Corection 16h SPF 25 30 ml Vichy Dermablend 3D Corection 16h SPF 25 30 ml Out of stock Price — for partners → Dermablend 3D Corection 16h SPF 25 30 ml Vichy Dermablend 3D Corection 16h SPF 25 30 ml Out of stock Price — for partners → Dermablend 3D Corection 16h SPF 25 30 ml Vichy Dermablend 3D Corection 16h SPF 25 30 ml Out of stock Price — for partners → DB COVERMATTE Vichy DB COVERMATTE Out of stock Price — for partners → Corrective Fluid Makeup SPF 35 Dermablend 16H 30 ml Vichy Corrective Fluid Makeup SPF 35 Dermablend 16H 30 ml Out of stock Price — for partners → Precious Skin Powder - Compact powder 10 g. Valmont Precious Skin Powder - Compact powder 10 g. Out of stock Price — for partners → Sheer Highlighting Duo 3 g Tom Ford Sheer Highlighting Duo 3 g Out of stock Price — for partners → Mary-Lou Manizer - Brightener 8 g theBalm Mary-Lou Manizer - Brightener 8 g Out of stock Price — for partners → Contour on the go Cream Stick 7 g Sosu Contour on the go Cream Stick 7 g Out of stock Price — for partners → Contour on the go Cream Stick 7 g Sosu Contour on the go Cream Stick 7 g Out of stock Price — for partners → Halo Tinted Moisturiser SPF 25 40 ml Smashbox Halo Tinted Moisturiser SPF 25 40 ml Out of stock Price — for partners → "BB cream SPF 50+ Super Plus Beblesh Orange - BB Cream" skin79 "BB cream SPF 50+ Super Plus Beblesh Orange - BB Cream" Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.