Face makeup

7169 products

Natural (Mineral Blend) 30 ml. Vichy Natural (Mineral Blend) 30 ml. Out of stock Price — for partners → Dermablend 3D Corection 16h SPF 25 30 ml Vichy Dermablend 3D Corection 16h SPF 25 30 ml Out of stock Price — for partners → DB COVERMATTE Vichy DB COVERMATTE Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydratační make-up pro citlivou, suchou a normální pleť 30 ml Out of stock Price — for partners → Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Rimmel Kind & Free Glow It Up Moisturising Skin Tint - Hydrating makeup for sensitive, dry, and normal skin 30 ml. Out of stock Price — for partners → Les Beiges Healthy Glow Makeup - Makeup 30 ml. Chanel Les Beiges Healthy Glow Makeup - Makeup 30 ml. Out of stock Price — for partners → Flawless Finish Sponge On Cream - Compact make up 50 ml Elizabeth Arden Flawless Finish Sponge On Cream - Compact make up 50 ml Out of stock Price — for partners → Kind & Free Healthy Look Pressed Powder 10 g Rimmel Kind & Free Healthy Look Pressed Powder 10 g Out of stock Price — for partners → Facefinity Compact Foundation SPF20 ( refillable ) 10 g Max Factor Facefinity Compact Foundation SPF20 ( refillable ) 10 g Out of stock Price — for partners → Soulmatte Hyaluronic Foundation 30 ml Gabriella Salvete Soulmatte Hyaluronic Foundation 30 ml Out of stock Price — for partners → Soulmatte Hyaluronic Foundation 30 ml Gabriella Salvete Soulmatte Hyaluronic Foundation 30 ml Out of stock Price — for partners → Soulmatte Hyaluronic Foundation 30 ml Gabriella Salvete Soulmatte Hyaluronic Foundation 30 ml Out of stock Price — for partners → Soulmatte Hyaluronic Foundation 30 ml Gabriella Salvete Soulmatte Hyaluronic Foundation 30 ml Out of stock Price — for partners → AcneCover Correrctor Dermacol AcneCover Correrctor Out of stock Price — for partners → Caviar Long Stay & Make-Up Corrector - Long lasting make-up with extracts of caviar and advanced corrector 30 ml. Dermacol Caviar Long Stay & Make-Up Corrector - Long lasting make-up with extracts of caviar and advanced corrector 30 ml. Out of stock Price — for partners → MegaLast Incognito All-Day Full Coverage Concealer 5,5 ml Wet n Wild MegaLast Incognito All-Day Full Coverage Concealer 5,5 ml Out of stock Price — for partners → Color Icon Blush 6 g Wet n Wild Color Icon Blush 6 g Out of stock Price — for partners → Physicians Formula The Healthy Foundation Make-up SPF 20 - Makeup 30 ml MW2 Medium Warm Physicians Formula Physicians Formula The Healthy Foundation Make-up SPF 20 - Makeup 30 ml MW2 Medium Warm Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.