Face makeup

7244 products

Jelly Dough Blusher - Tvářenka 4,2 g Holika Holika Jelly Dough Blusher - Tvářenka 4,2 g Out of stock Price — for partners → Couvrance SPF 20 Fluid Foundation Corrector 30 ml Avène Couvrance SPF 20 Fluid Foundation Corrector 30 ml Out of stock Price — for partners → Valmont Elixir des Glaciers Teint Precieux Smoothing Foundation - 30 ml Valmont Valmont Elixir des Glaciers Teint Precieux Smoothing Foundation - 30 ml Out of stock Price — for partners → Elixir des Glaciers Teint Precieux Smoothing Foundation - Vyhlazující tekutý make-up 30 ml Valmont Elixir des Glaciers Teint Precieux Smoothing Foundation - Vyhlazující tekutý make-up 30 ml Out of stock Price — for partners → Couvrance SPF 20 Fluid Foundation Corrector 30 ml Avène Couvrance SPF 20 Fluid Foundation Corrector 30 ml Out of stock Price — for partners → Couvrance SPF 20 Fluid Foundation Corrector 30 ml Avène Couvrance SPF 20 Fluid Foundation Corrector 30 ml Out of stock Price — for partners → Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Christian Dior Forever Skin Glow Makeup SPF35 - Brightening Make Up 30 ml Out of stock Price — for partners → Estee Lauder Double Wear Stay In Place Concealer SPF 10 - Long-lasting concealer 7 ml Out of stock Price — for partners → The Multiple Stick NARS The Multiple Stick Out of stock Price — for partners → Soft Matte Complete Foundation 45 ml NARS Soft Matte Complete Foundation 45 ml Out of stock Price — for partners → Ultra HD Soft Light 12 ml Make Up For Ever Ultra HD Soft Light 12 ml Out of stock Price — for partners → Ultra HD Setting Powder 16 g Make Up For Ever Ultra HD Setting Powder 16 g Out of stock Price — for partners → Matte Velvet Skin 24H Make-up 30 ml. Make Up For Ever Matte Velvet Skin 24H Make-up 30 ml. Out of stock Price — for partners → Make Up For Ever Matte Velvet Skin 24H Make-up 30 ml. Out of stock Price — for partners → HD Skin Hydra Glow Skin Booster Foundation Make Up For Ever HD Skin Hydra Glow Skin Booster Foundation Out of stock Price — for partners → HD Skin Hydra Glow Skin Booster Foundation Make Up For Ever HD Skin Hydra Glow Skin Booster Foundation Out of stock Price — for partners → Художественные пудры для лица Bronzer - Бронзер 10 г. Make Up For Ever Художественные пудры для лица Bronzer - Бронзер 10 г. Out of stock Price — for partners → Studio Radiance Serum Powered Foundation 30 ml MAC Studio Radiance Serum Powered Foundation 30 ml Out of stock Price — for partners → Pro Conceal and Correct Palette - Palette for brightening the face 6 g MAC Pro Conceal and Correct Palette - Palette for brightening the face 6 g Out of stock Price — for partners → Pro Conceal and Correct Palette - Palette for brightening the face 6 g MAC Pro Conceal and Correct Palette - Palette for brightening the face 6 g Out of stock Price — for partners → CC Me In Foundation 32 ml SOSU Cosmetics CC Me In Foundation 32 ml Out of stock Price — for partners → CC Me In Foundation 32 ml SOSU Cosmetics CC Me In Foundation 32 ml Out of stock Price — for partners → Toleriane Teint Blush Powder (Sensitive Skin) - Blush 5 g La Roche-Posay Toleriane Teint Blush Powder (Sensitive Skin) - Blush 5 g Out of stock Price — for partners → Toleriane Make-up Fluid SPF 25 - Full coverage corrective make-up 30 ml. La Roche-Posay Toleriane Make-up Fluid SPF 25 - Full coverage corrective make-up 30 ml. Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.