Face makeup

7115 products

Perfect Corector Stick 4 g Artdeco Perfect Corector Stick 4 g Out of stock Price — for partners → Mineral Compact Powder Refill 9 g Artdeco Mineral Compact Powder Refill 9 g Out of stock Price — for partners → Mineral Compact Powder 9 g Artdeco Mineral Compact Powder 9 g Out of stock Price — for partners → High Definition Compact Powder 10 g Artdeco High Definition Compact Powder 10 g Out of stock Price — for partners → Double Finish 9 g Artdeco Double Finish 9 g Out of stock Price — for partners → Camouflage Stick 1,6 g Artdeco Camouflage Stick 1,6 g Out of stock Price — for partners → Camouflage Cream 4,5 g Artdeco Camouflage Cream 4,5 g Out of stock Price — for partners → Camouflage Cream 4,5 g Artdeco Camouflage Cream 4,5 g Out of stock Price — for partners → Luminous Silk Cheek Tint 12 ml Giorgio Armani Luminous Silk Cheek Tint 12 ml Out of stock Price — for partners → Luminous Silk Bronzing Powder 18 g Giorgio Armani Luminous Silk Bronzing Powder 18 g Out of stock Price — for partners → Luminous Silk Bronzing Powder 18 g Giorgio Armani Luminous Silk Bronzing Powder 18 g Out of stock Price — for partners → Fluid Sheer Glow Enhancer 18 ml Giorgio Armani Fluid Sheer Glow Enhancer 18 ml Out of stock Price — for partners → Loose Setting Powder - Matte Effect Powder 25 g. Anastasia Beverly Hills Loose Setting Powder - Matte Effect Powder 25 g. Out of stock Price — for partners → Eucerin DermoPure Cover Stick 2g Eucerin Eucerin DermoPure Cover Stick 2g Out of stock Price — for partners → Estee Lauder Double Wear Sheer Long-Wear Makeup SPF20 long-wearing makeup for a natural look 3W1 Tawny 30 ml Estee Lauder Estee Lauder Double Wear Sheer Long-Wear Makeup SPF20 long-wearing makeup for a natural look 3W1 Tawny 30 ml Out of stock Price — for partners → Estee Lauder Double Wear Sheer Long-Wear Makeup SPF20 long-wearing makeup for a natural look 3N1 Ivory Beige 30 ml Estee Lauder Estee Lauder Double Wear Sheer Long-Wear Makeup SPF20 long-wearing makeup for a natural look 3N1 Ivory Beige 30 ml Out of stock Price — for partners → Estee Lauder Double Wear Sheer Long-Wear Makeup SPF20 long-wearing makeup for a natural look 2C2 Pale Almond 30 ml Estee Lauder Estee Lauder Double Wear Sheer Long-Wear Makeup SPF20 long-wearing makeup for a natural look 2C2 Pale Almond 30 ml Out of stock Price — for partners → Rimmel London Kate Face Sculpting Palette contouring palette for all skin types 002 18,5 g Rimmel London Rimmel London Kate Face Sculpting Palette contouring palette for all skin types 002 18,5 g Out of stock Price — for partners → Eveline Make-Up Art Anti-Shine Complex Pressed Powder 37 Warm Beige 14 g Eveline Eveline Make-Up Art Anti-Shine Complex Pressed Powder 37 Warm Beige 14 g Out of stock Price — for partners → Estee Lauder Double Wear Stay-in-Place Makeup long-lasting make-up 1N2 Ecru 30 ml Estee Lauder Estee Lauder Double Wear Stay-in-Place Makeup long-lasting make-up 1N2 Ecru 30 ml Out of stock Price — for partners → Vichy Dermablend Fluid Corrective Foundation 16HR liquid make-up against skin imperfections 20 Vanilla 30 ml Vichy Vichy Dermablend Fluid Corrective Foundation 16HR liquid make-up against skin imperfections 20 Vanilla 30 ml Out of stock Price — for partners → Vichy Dermablend Fluid Corrective Foundation 16HR liquid make-up against skin imperfections 15 Opal 30 ml Vichy Vichy Dermablend Fluid Corrective Foundation 16HR liquid make-up against skin imperfections 15 Opal 30 ml Out of stock Price — for partners → Vichy Dermablend 3D Correction long-lasting make-up against skin imperfections 35 Sand 30 ml Vichy Vichy Dermablend 3D Correction long-lasting make-up against skin imperfections 35 Sand 30 ml Out of stock Price — for partners → Vichy Dermablend 3D Correction long-lasting make-up against skin imperfections 15 Opal 30 ml Vichy Vichy Dermablend 3D Correction long-lasting make-up against skin imperfections 15 Opal 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.