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Face makeup

7241 products

Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Clinique Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Out of stock Price — for partners → Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Clinique Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Out of stock Price — for partners → Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Clinique Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Out of stock Price — for partners → Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Clinique Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Out of stock Price — for partners → Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Clinique Stay-Matte Oil-Free Makeup - Matte make-up 30 ml Out of stock Price — for partners → Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Clinique Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Out of stock Price — for partners → Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Clinique Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Out of stock Price — for partners → Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Clinique Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Out of stock Price — for partners → Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Clinique Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Out of stock Price — for partners → Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Clinique Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Out of stock Price — for partners → Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Clinique Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Out of stock Price — for partners → Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Clinique Make-up to brighten skin SPF 15 Even Better Glow ( Light Reflecting Makeup SPF 15) 30 ml Out of stock Price — for partners → Even Better Refresh Hydrating and Repairing Makeup - Moisturizing makeup with a smoothing effect of 30 ml Clinique Even Better Refresh Hydrating and Repairing Makeup - Moisturizing makeup with a smoothing effect of 30 ml Out of stock Price — for partners → Even Better Refresh Hydrating and Repairing Makeup - Moisturizing makeup with a smoothing effect of 30 ml Clinique Even Better Refresh Hydrating and Repairing Makeup - Moisturizing makeup with a smoothing effect of 30 ml Out of stock Price — for partners → Even Better Refresh Hydrating and Repairing Makeup - Moisturizing makeup with a smoothing effect of 30 ml Clinique Even Better Refresh Hydrating and Repairing Makeup - Moisturizing makeup with a smoothing effect of 30 ml Out of stock Price — for partners → "Even Better Makeup SPF 15 - brightening makeup 30 ml" Clinique "Even Better Makeup SPF 15 - brightening makeup 30 ml" Out of stock Price — for partners → Ever Matte Compact Powder 10 g Clarins Ever Matte Compact Powder 10 g Out of stock Price — for partners → Vinocrush Tinted Cream - Tinted Cream 30 ml. Caudalie Vinocrush Tinted Cream - Tinted Cream 30 ml. Out of stock Price — for partners → Vinocrush Tinted Cream - Tinted Cream 30 ml. Caudalie Vinocrush Tinted Cream - Tinted Cream 30 ml. Out of stock Price — for partners → Vinocrush Tinted Cream - Tinted Cream 30 ml. Caudalie Vinocrush Tinted Cream - Tinted Cream 30 ml. Out of stock Price — for partners → Vinocrush Long Lasting Bronzing Powder - Long-lasting powdery bronzer 8.5 g. Caudalie Vinocrush Long Lasting Bronzing Powder - Long-lasting powdery bronzer 8.5 g. Out of stock Price — for partners → Space Glam Holo Brightener 4,6 g Catrice Space Glam Holo Brightener 4,6 g Out of stock Price — for partners → Soft Glam Filter Powder - Powder for fresh and radiant skin 9 g. Catrice Soft Glam Filter Powder - Powder for fresh and radiant skin 9 g. Out of stock Price — for partners → Matting Powder All Matt Plus (Shine Control Powder) 10 g Catrice Matting Powder All Matt Plus (Shine Control Powder) 10 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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