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Face makeup

7169 products

Chanel Chanel Les Beiges Foundation BD121 30ml In stock Price — for partners → Chanel Chanel Les Beiges Foundation BD41 30ml In stock Price — for partners → Chanel Chanel Les Beiges Foundation B30 30ml In stock Price — for partners → Catrice Catrice Liquid Camouflage High Coverage Concealer 060 Latte Mac 5ml In stock Price — for partners → Maybelline Maybelline City Bronzer & Contour Powder Makeup 250 Warm Medium 8g In stock Price — for partners → Maybelline Maybelline City Bronzer & Contour Powder Makeup 300 Deep Cool 8g In stock Price — for partners → Bareminerals Bareminerals Original Foundation Spf15 Fairly Medium 8g In stock Price — for partners → Essence Cosmetics Baby Got Bronze Bronceador En Barra 10 5,5g ESSENCE COSMETICS Essence Cosmetics Baby Got Bronze Bronceador En Barra 10 5,5g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Baby Got Colorete 30-Rosé All Day 5,5g In stock Price — for partners → Maybelline Maybelline Superstay 24h Hybrid Powder-Foundation 48 9g In stock Price — for partners → Guerlain Terracotta Summer Polvos Bronceadores Edición Limitada 1 U Guerlain Guerlain Terracotta Summer Polvos Bronceadores Edición Limitada 1 U In stock Price — for partners → Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 1,5n 35ml Guerlain Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 1,5n 35ml In stock Price — for partners → Maybelline Superstay 24h Base De Maquillaje Enriquecida Vitamina C 10 30ml Maybelline Maybelline Superstay 24h Base De Maquillaje Enriquecida Vitamina C 10 30ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Natural Matte Tinted Moisturizer Mineral Spf30 Birch 35ml In stock Price — for partners → Clinique Superpowder Double Face Powder 04 Matte Honey 10g Clinique Clinique Superpowder Double Face Powder 04 Matte Honey 10g In stock Price — for partners → Clinique Stay Matte Sheer Pressed Powder 01 Stay Buff 7,6g Clinique Clinique Stay Matte Sheer Pressed Powder 01 Stay Buff 7,6g In stock Price — for partners → Givenchy Prisme Libre Blush N°04 Organza Sienne Givenchy Givenchy Prisme Libre Blush N°04 Organza Sienne In stock Price — for partners → Chanel Les Beiges Foundation B20 30ml Chanel Chanel Les Beiges Foundation B20 30ml In stock Price — for partners → Clinique Clinique Even Better Makeup Spf15 10 Golden 30ml In stock Price — for partners → Revlon Professional Revlon Powder Blush Stick 6 Naughty Nude 5g In stock Price — for partners → Clinique Clinique Almost Powder Makeup Spf15 01 Fair In stock Price — for partners → Clinique Clinique Almost Powder Makeup Spf15 03 Light In stock Price — for partners → Sensai Kanebo Cellular Performance Total Finish Foundation TF13 Warm Beige In stock Price — for partners → Sensai Kanebo Cellular Performance Total Finish Foundation TF23 Almond Beige In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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