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Face makeup

7244 products

Dior Forever Skin Matte 3cr Christian Dior Dior Forever Skin Matte 3cr In stock Price — for partners → Essence Essence Cosmetics Etre Belle Tc Concealer y Make Up 7 In stock Price — for partners → Mía Cosmetics Sos Magic Stick Fresh y Matt 9g MÍA Mía Cosmetics Sos Magic Stick Fresh y Matt 9g In stock Price — for partners → Stendhal Hydro Harmony Moisturizing CC Cream 30ml STENDHAL Stendhal Hydro Harmony Moisturizing CC Cream 30ml In stock Price — for partners → Clinique Anti-Blemish Solutions Clinical Gel Avanzado Anti-Imperfecciones 20ml Clinique Clinique Anti-Blemish Solutions Clinical Gel Avanzado Anti-Imperfecciones 20ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 6,5-Desert 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 7,5-Dune 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 05-Natural Pecan 35ml In stock Price — for partners → Catrice Catrice Skin Like Hidratante Con Color 032w 28ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 06-Ginger 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 4,5-Wheat 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 03-Buttercream 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 02-Vanilla 35ml In stock Price — for partners → Shiseido Shiseido Sports BB Compact Spf50 Medium In stock Price — for partners → Shiseido Shiseido Sports BB Compact Spf50 Light In stock Price — for partners → Chanel Podre Lumière 30 Rosy Gold Chanel Chanel Podre Lumière 30 Rosy Gold In stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation Spf15 112.3 Sandalwood 30ml Clarins Clarins Skin Illusion Natural Hydrating Foundation Spf15 112.3 Sandalwood 30ml In stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation Spf15 112 Amber 30ml Clarins Clarins Skin Illusion Natural Hydrating Foundation Spf15 112 Amber 30ml In stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation Spf15 110 Honey 30ml Clarins Clarins Skin Illusion Natural Hydrating Foundation Spf15 110 Honey 30ml In stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation Spf15 108.3 Organza 30ml Clarins Clarins Skin Illusion Natural Hydrating Foundation Spf15 108.3 Organza 30ml In stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation Spf15 108 Sand 30ml Clarins Clarins Skin Illusion Natural Hydrating Foundation Spf15 108 Sand 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 1n1 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 1n1 30ml In stock Price — for partners → Guerlain Terracotta Light Summer Polvos Bronceadores Ligeros Edición Limitada 10g Guerlain Guerlain Terracotta Light Summer Polvos Bronceadores Ligeros Edición Limitada 10g In stock Price — for partners → Clarins Skin Illusion Full Coverage 110.5W 30ml Clarins Clarins Skin Illusion Full Coverage 110.5W 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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