LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7286 products

Pupa Never Without All in One Face Palettte 15,2 g 0.0g Pupa Milano Pupa Never Without All in One Face Palettte 15,2 g 0.0g In stock Price — for partners → Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml Pupa Milano Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml In stock Price — for partners → Collistar Impeccable Concealer Stick Corrector 4 ml Collistar Collistar Impeccable Concealer Stick Corrector 4 ml In stock Price — for partners → Clinique Beyond Perfecting Powder Foundation Concealer 15 Beige Clinique Clinique Beyond Perfecting Powder Foundation Concealer 15 Beige In stock Price — for partners → Estée Lauder Double Wear Light Soft Matte Hydra Makeup 3w1 Tawny SpfF10 30ml Estee Lauder Estée Lauder Double Wear Light Soft Matte Hydra Makeup 3w1 Tawny SpfF10 30ml In stock Price — for partners → Estée Lauder Double Wear Light Soft Matte Hydra Makeup 1w2 Sand SpfF10 30ml Estee Lauder Estée Lauder Double Wear Light Soft Matte Hydra Makeup 1w2 Sand SpfF10 30ml In stock Price — for partners → Estée Lauder Double Wear Light Soft Matte Hydra Makeup 3c2 Pebble SpfF10 30ml Estee Lauder Estée Lauder Double Wear Light Soft Matte Hydra Makeup 3c2 Pebble SpfF10 30ml In stock Price — for partners → Clinique Even Better Corrector Cn90 Sand 1un Clinique Clinique Even Better Corrector Cn90 Sand 1un In stock Price — for partners → Dior Forever Skin Glow 2wp Christian Dior Dior Forever Skin Glow 2wp In stock Price — for partners → Dior Forever Skin Matte 2n Christian Dior Dior Forever Skin Matte 2n In stock Price — for partners → Dior Forever Skin Matte 2w Christian Dior Dior Forever Skin Matte 2w In stock Price — for partners → Dior Forever Skin Matte 2,5n Christian Dior Dior Forever Skin Matte 2,5n In stock Price — for partners → Dior Forever Skin Matte 4n Christian Dior Dior Forever Skin Matte 4n In stock Price — for partners → Dior Forever Skin Matte 3cr Christian Dior Dior Forever Skin Matte 3cr In stock Price — for partners → Essence Essence Cosmetics Etre Belle Tc Concealer y Make Up 7 In stock Price — for partners → Mía Cosmetics Sos Magic Stick Fresh y Matt 9g MÍA Mía Cosmetics Sos Magic Stick Fresh y Matt 9g In stock Price — for partners → Stendhal Hydro Harmony Moisturizing CC Cream 30ml STENDHAL Stendhal Hydro Harmony Moisturizing CC Cream 30ml In stock Price — for partners → Clinique Anti-Blemish Solutions Clinical Gel Avanzado Anti-Imperfecciones 20ml Clinique Clinique Anti-Blemish Solutions Clinical Gel Avanzado Anti-Imperfecciones 20ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 6,5-Desert 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 7,5-Dune 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 05-Natural Pecan 35ml In stock Price — for partners → Catrice Catrice Skin Like Hidratante Con Color 032w 28ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 06-Ginger 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Natural Mate Con Color Spf30 4,5-Wheat 35ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.