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Face makeup

7289 products

Maybelline Lifter Plump y Glow Base 116 30ml Maybelline Maybelline Lifter Plump y Glow Base 116 30ml In stock Price — for partners → Maybelline Lifter Plump y Glow Base 114 30ml Maybelline Maybelline Lifter Plump y Glow Base 114 30ml In stock Price — for partners → Maybelline Lifter Plump y Glow Base 110 30ml Maybelline Maybelline Lifter Plump y Glow Base 110 30ml In stock Price — for partners → Maybelline Lifter Plump y Glow Base 336 30ml Maybelline Maybelline Lifter Plump y Glow Base 336 30ml In stock Price — for partners → Maybelline Lifter Plump y Glow Base 129 30ml Maybelline Maybelline Lifter Plump y Glow Base 129 30ml In stock Price — for partners → Catrice Catrice Cc Skin Perfector Crema Correctora 30ml In stock Price — for partners → Catrice Velvet Pudding Colorete Blurring 010-Raspberry Fudge 5g Catrice Catrice Velvet Pudding Colorete Blurring 010-Raspberry Fudge 5g In stock Price — for partners → Catrice Extreme Blur Prebase Matificante 25g Catrice Catrice Extreme Blur Prebase Matificante 25g In stock Price — for partners → Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 190 10ml Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 190 10ml In stock Price — for partners → Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 120 10ml Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 120 10ml In stock Price — for partners → Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 90 10ml Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 90 10ml In stock Price — for partners → Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 80 10ml In stock Price — for partners → Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 70 10ml Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 70 10ml In stock Price — for partners → Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 50 10ml Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 50 10ml In stock Price — for partners → Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 20 10ml Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 20 10ml In stock Price — for partners → Essence Cosmetics Soft Baked Colorete Soft 60-Cocoa Glaze 4,5g Essence Essence Cosmetics Soft Baked Colorete Soft 60-Cocoa Glaze 4,5g In stock Price — for partners → Essence Cosmetics Soft Baked Colorete Soft 20-Peach Please 4,5g Essence Essence Cosmetics Soft Baked Colorete Soft 20-Peach Please 4,5g In stock Price — for partners → Essence Cosmetics Soft Baked Colorete Soft 10-Soft Bloom 4,5g Essence Essence Cosmetics Soft Baked Colorete Soft 10-Soft Bloom 4,5g In stock Price — for partners → Essence Cosmetics Silky Blur Base Maquillaje Larga Duración 170 30ml Essence Essence Cosmetics Silky Blur Base Maquillaje Larga Duración 170 30ml In stock Price — for partners → Essence Cosmetics Silky Blur Base Maquillaje Larga Duración 120 30ml Essence Essence Cosmetics Silky Blur Base Maquillaje Larga Duración 120 30ml In stock Price — for partners → Revlon Professional Revlon Glimmer Correcting Concealer Yellow 18ml In stock Price — for partners → Revlon Professional Revlon Glimmer Correcting Concealer Pink 18ml In stock Price — for partners → Revlon Professional Revlon Glimmer Brightening Concealer 155 18ml In stock Price — for partners → Revlon Professional Revlon Glimmer Brightening Concealer 145-Light Medium 18ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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