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Face makeup

7289 products

Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2w1 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2w1 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 3w1 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 3w1 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 1w2 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 1w2 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 1n2 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 1n2 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 5n1 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 5n1 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 3c2 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 3c2 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 4c1 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 4c1 30ml In stock Price — for partners → Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2c3 30ml Estee Lauder Estée Lauder Double Wear Stay-In-Place Makeup Spf10 2c3 30ml In stock Price — for partners → Estée Lauder Estee Lauder Double Wear Concealer 1w 12ml Estee Lauder Estée Lauder Estee Lauder Double Wear Concealer 1w 12ml In stock Price — for partners → Gosh Gosh Dewy Foundation Drops Spf15 008-Tan 12g In stock Price — for partners → Gosh Gosh Dewy Foundation Drops Spf15 004-Fair 12g In stock Price — for partners → Collistar Collistar Impeccabile Maxi Blush Colorete En Polvo Recarga 03-Terracotta 8g In stock Price — for partners → Catrice Aura Glam Iluminador Bouncy 010 6,4g Catrice Catrice Aura Glam Iluminador Bouncy 010 6,4g In stock Price — for partners → Catrice Catrice Soft Blur Polvos Matificantes Airbrush 040w 10g In stock Price — for partners → Catrice Soft Blur Polvos Matificantes Airbrush 030w 10g Catrice Catrice Soft Blur Polvos Matificantes Airbrush 030w 10g In stock Price — for partners → Catrice Soft Blur Polvos Matificantes Airbrush 020n 10g Catrice Catrice Soft Blur Polvos Matificantes Airbrush 020n 10g In stock Price — for partners → Catrice Soft Blur Colorete En Polvo 030-Cinnamon Sugar 5g Catrice Catrice Soft Blur Colorete En Polvo 030-Cinnamon Sugar 5g In stock Price — for partners → Catrice Catrice Soft Blur Colorete En Polvo 050-Born to Blonze 5g In stock Price — for partners → Catrice Soft Blur Colorete En Polvo 020-Coral Cloud 5g Catrice Catrice Soft Blur Colorete En Polvo 020-Coral Cloud 5g In stock Price — for partners → Catrice Soft Blur Colorete En Polvo 040-Pink Positive 5g Catrice Catrice Soft Blur Colorete En Polvo 040-Pink Positive 5g In stock Price — for partners → Catrice Soft Blur Colorete En Polvo 010-Lychee Lush 5g Catrice Catrice Soft Blur Colorete En Polvo 010-Lychee Lush 5g In stock Price — for partners → Guerlain Terracotta Light Blue Dakhla Polvos Bronceadores Ligeros Edición Limitada 10g Guerlain Guerlain Terracotta Light Blue Dakhla Polvos Bronceadores Ligeros Edición Limitada 10g In stock Price — for partners → Guerlain Terracotta Light Red Zagora Polvos Bronceadores Ligeros Edición Limitada 10g Guerlain Guerlain Terracotta Light Red Zagora Polvos Bronceadores Ligeros Edición Limitada 10g In stock Price — for partners → Guerlain Guerlain Terracotta Light Green Agafay Polvos Bronceadores Ligeros Edición Limitada 10g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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