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Face makeup

7289 products

Sensai Sensai Radiant Glow Foundation Spf10 204-Honey Beig 30ml In stock Price — for partners → Sensai Sensai Radiant Glow Foundation Spf10 203-Neutralbeig 30ml In stock Price — for partners → Sensai Radiant Glow Foundation Spf10 202-Ochre Beig 30ml Sensai Sensai Radiant Glow Foundation Spf10 202-Ochre Beig 30ml In stock Price — for partners → Sensai Radiant Glow Foundation Spf10 103-Sand Beige 30ml Sensai Sensai Radiant Glow Foundation Spf10 103-Sand Beige 30ml In stock Price — for partners → Sensai Radiant Glow Foundation Spf10 102-Ivory Beig 30ml Sensai Sensai Radiant Glow Foundation Spf10 102-Ivory Beig 30ml In stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Bronzer 07,5-Butta Match 5g In stock Price — for partners → Catrice Catrice Soft Glam Colorete Baked 030-Cheeky Coral 5,6g In stock Price — for partners → Collistar Impeccabile Maxi Blush Colorete En Polvo 05-Canyon 8g Collistar Collistar Impeccabile Maxi Blush Colorete En Polvo 05-Canyon 8g In stock Price — for partners → Collistar Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 4r 30ml In stock Price — for partners → Collistar Collistar Twist Glowy Blush Colorete En Stick 03-Venere 5g In stock Price — for partners → Collistar Collistar Twist Glowy Blush Colorete En Stick 01-Supernova 5g In stock Price — for partners → Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 280 8ml In stock Price — for partners → Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 240 8ml In stock Price — for partners → Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 200 8ml In stock Price — for partners → Essence Cosmetics Camouflage Matt Corrector Waterproof 20 8ml Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 20 8ml In stock Price — for partners → Essence Cosmetics Camouflage Matt Corrector Waterproof 130 8ml Essence Essence Cosmetics Camouflage Matt Corrector Waterproof 130 8ml In stock Price — for partners → Essence Essence Cosmetics Touch Bouncy Blush Colorete Soft 30-Exotic Daisy 5g In stock Price — for partners → Essence Cosmetics Touch Bouncy Blush Colorete Soft 10-Antique Bloom 5g Essence Essence Cosmetics Touch Bouncy Blush Colorete Soft 10-Antique Bloom 5g In stock Price — for partners → Essence Essence Cosmetics Baby Got Glow Iluminador En Stick 20-Rosy Glaze 5,5g In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 02-Fair Ivory 8g In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 04-Golden Fair 8g In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 05-Fairly Medium 8g In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 07-Golden Ivory 8g In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 16-Golden Nude 8g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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