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Face makeup

7286 products

Estee Lauder Estée Lauder Double Wear Corrector 1n 12ml In stock Price — for partners → Estée Lauder Double Wear Corrector 2w 12ml Estee Lauder Estée Lauder Double Wear Corrector 2w 12ml In stock Price — for partners → Essence Cosmetics Skin Tint Crema Hidratante Con Color Spf30 150 30g Essence Essence Cosmetics Skin Tint Crema Hidratante Con Color Spf30 150 30g In stock Price — for partners → Essence Cosmetics Skin Tint Crema Hidratante Con Color Spf30 140 30g Essence Essence Cosmetics Skin Tint Crema Hidratante Con Color Spf30 140 30g In stock Price — for partners → Essence Cosmetics Foundation Base De Maquillaje En Stick 240 10g Essence Essence Cosmetics Foundation Base De Maquillaje En Stick 240 10g In stock Price — for partners → Bareminerals Bareminerals Original Pure Serum Liquid Foundation Medium Deep Warm 4 30ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Con Color Spf30 05-Natural Pecan 35ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Crema Hidratante Con Color Spf30 4,5-Wheat 35ml In stock Price — for partners → Dior Rosy Glow 015 Christian Dior Dior Rosy Glow 015 In stock Price — for partners → Dior Rosy Glow 012 Christian Dior Dior Rosy Glow 012 In stock Price — for partners → Dior Backstage Rosy Glow 006 Christian Dior Dior Backstage Rosy Glow 006 In stock Price — for partners → Dior Backstage Rosy Glow 001 Christian Dior Dior Backstage Rosy Glow 001 In stock Price — for partners → Martinelia Little Unicorn Magic Makeup Balls Martinelia Martinelia Little Unicorn Magic Makeup Balls In stock Price — for partners → Maybelline Lifter Stix Barra Facial Multiuso 75 6g Maybelline Maybelline Lifter Stix Barra Facial Multiuso 75 6g In stock Price — for partners → Catrice Catrice Bright y Blur Polvos Fijadores Sueltos 030-Soft Peach 8g In stock Price — for partners → Essence Cosmetics Jelly Jewels Iluminador Stick 03-Golden Hour 2,5g Essence Essence Cosmetics Jelly Jewels Iluminador Stick 03-Golden Hour 2,5g In stock Price — for partners → Essence Cosmetics Jelly Jewels Iluminador Stick 01-Frosted Twinkle 2,5g Essence Essence Cosmetics Jelly Jewels Iluminador Stick 01-Frosted Twinkle 2,5g In stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto Recarga 60g-Cappuccino 9g In stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto Recarga 10n-Ivory 9g In stock Price — for partners → Sensai Glowing Base Sensai Foundat Fp10 Sensai Sensai Glowing Base Sensai Foundat Fp10 In stock Price — for partners → Revlon Professional Revlon Illuminance Colorete En Gel Sérum 110-Enchanting Mauve 11ml In stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 06-Bouncin' Berry 8ml In stock Price — for partners → NYX Professional Makeup Nyx Fat Cheeks Colorete Líquido Hidratante 08-Blueberry Burst 8ml In stock Price — for partners → Sensai Radiant Glow Foundation Spf10 206-Bown Beig 30ml Sensai Sensai Radiant Glow Foundation Spf10 206-Bown Beig 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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