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Face makeup

7286 products

Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 2w 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 2w 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1w 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1w 30ml In stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 0,5w 30ml In stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 9n 30ml In stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 6n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 5n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 5n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 4,5n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 4,5n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 4n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 4n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 3,5n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 3,5n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 3n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 3n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 2,5n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 2,5n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1,5n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1,5n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1n 30ml In stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 0,5n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 0n 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 0n 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1c 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 1c 30ml In stock Price — for partners → Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 0c 30ml Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 0c 30ml In stock Price — for partners → Dior Forever Nude Bronzer Glow Polvos Bronceadores 02-Light 7g Christian Dior Dior Forever Nude Bronzer Glow Polvos Bronceadores 02-Light 7g In stock Price — for partners → Dior Forever Nude Bronzer Glow Polvos Bronceadores 04-Warm Matte 7g Christian Dior Dior Forever Nude Bronzer Glow Polvos Bronceadores 04-Warm Matte 7g In stock Price — for partners → Dior Forever Nude Bronzer Glow Polvos Bronceadores 05-Intense 7g Christian Dior Dior Forever Nude Bronzer Glow Polvos Bronceadores 05-Intense 7g In stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Blush 04-U Know Butta 5g In stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Blush 06-For The Butta 5g In stock Price — for partners → Essence Cosmetics Baby Got Bronze Bronceador En Barra Brillante 20 -Holiday Glow 5,5g Essence Essence Cosmetics Baby Got Bronze Bronceador En Barra Brillante 20 -Holiday Glow 5,5g In stock Price — for partners → Estee Lauder Estée Lauder Double Wear Corrector 5n 12ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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