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Face makeup

7289 products

Stendhal Pur Luxe Anti-Aging Care Foundation 410 Porcelaine 30ml STENDHAL Stendhal Pur Luxe Anti-Aging Care Foundation 410 Porcelaine 30ml In stock Price — for partners → Revlon Professional Revlon Colorstay Full Cover Foundation 150-Buff 30ml In stock Price — for partners → Estée Lauder Futurist Corrector Iluminador Tacto Suave 2w 6ml Estee Lauder Estée Lauder Futurist Corrector Iluminador Tacto Suave 2w 6ml In stock Price — for partners → Essence Cosmetics Baby Got Bronze Bronceador En Barra Brillante 10-Golden Hour 5,5g Essence Essence Cosmetics Baby Got Bronze Bronceador En Barra Brillante 10-Golden Hour 5,5g In stock Price — for partners → Estee Lauder Estée Lauder Bronze Godess Polvos Iluminadores Modern Mercury 9g In stock Price — for partners → Ecotools Blurring Brocha Para Polvos 1 U EcoTools Ecotools Blurring Brocha Para Polvos 1 U In stock Price — for partners → Ecotools Blend Blur Duo 2 U EcoTools Ecotools Blend Blur Duo 2 U In stock Price — for partners → Guerlain Guerlain Terracotta Le Teint Glow Fondo De Maquillaje Fluido 6w 30ml In stock Price — for partners → Mac Studio Fix Fluid Spf15 Nw25 30ml MAC Mac Studio Fix Fluid Spf15 Nw25 30ml In stock Price — for partners → Collistar Collistar Impeccabile Maxi Blush Colorete En Polvo 08-Henné 8g In stock Price — for partners → Collistar Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 5n 30ml In stock Price — for partners → Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 3g 30ml Collistar Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 3g 30ml In stock Price — for partners → Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 1n 30ml Collistar Collistar Lift Hd Base De Maquillaje Reafirmante y Alisante 1n 30ml In stock Price — for partners → Collistar Twist Glowy Highlighter Iluminador En Stick 02-Luna 5g Collistar Collistar Twist Glowy Highlighter Iluminador En Stick 02-Luna 5g In stock Price — for partners → Collistar Collistar Impeccabile Polvo Compacto Recarga 50n-Cameo 9g In stock Price — for partners → Collistar Impeccable Compact Powder 60g Cappucino Collistar Collistar Impeccable Compact Powder 60g Cappucino In stock Price — for partners → Collistar Impeccabile Maxi Blush Colorete En Polvo 03-Terracotta 8g Collistar Collistar Impeccabile Maxi Blush Colorete En Polvo 03-Terracotta 8g In stock Price — for partners → Catrice Soft Blur Polvos Fijadores Matificantes 001-Translucent 8g Catrice Catrice Soft Blur Polvos Fijadores Matificantes 001-Translucent 8g In stock Price — for partners → Catrice Catrice Butter Like Paleta De Bronceado y Contorno 020-Shape It My Way 9g In stock Price — for partners → Estée Lauder Double Wear Base De Maquillaje En Polvo Mate Perfeccionadora 4n1-Shell Beige 12g Estee Lauder Estée Lauder Double Wear Base De Maquillaje En Polvo Mate Perfeccionadora 4n1-Shell Beige 12g In stock Price — for partners → Estee Lauder Estée Lauder Double Wear Base De Maquillaje En Polvo Mate Perfeccionadora 3n1-Ivory Beige 12g In stock Price — for partners → Bobbi Brown Weightless Skin Foundation Spf 15 - Cool Beige 30ml Bobbi Brown Bobbi Brown Weightless Skin Foundation Spf 15 - Cool Beige 30ml In stock Price — for partners → MAC Mac Studio Fix Fluid Spf15 Nw13 30ml In stock Price — for partners → Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 100 10ml Essence Essence Cosmetics Silky Blur Corrector Hidratante Larga Duración 100 10ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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