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Face makeup

7289 products

Max Factor Facefinity Multi Perfector Concealer 6n 11ml Max Factor Max Factor Facefinity Multi Perfector Concealer 6n 11ml In stock Price — for partners → Max Factor Max Factor Facefinity Multi Perfector Concealer 7n 11ml In stock Price — for partners → Max Factor Facefinity Multi Perfector Concealer 2n 11ml Max Factor Max Factor Facefinity Multi Perfector Concealer 2n 11ml In stock Price — for partners → Max Factor Facefinity Multi Perfector Concealer 1n 11ml Max Factor Max Factor Facefinity Multi Perfector Concealer 1n 11ml In stock Price — for partners → Max Factor Facefinity Multi Perfector Concealer 5w 11ml Max Factor Max Factor Facefinity Multi Perfector Concealer 5w 11ml In stock Price — for partners → Max Factor Facefinity Multi Perfector Concealer 4n 11ml Max Factor Max Factor Facefinity Multi Perfector Concealer 4n 11ml In stock Price — for partners → Max Factor Max Factor Facefinity Multi Protector Concealer 9n 11ml In stock Price — for partners → Max Factor Max Factor Miracle Pure Skin-Improving Foundation 24h Hydration Spf30 76-Warm Golden 30ml In stock Price — for partners → Ioox Cream Color Screen Solderm Total 100ml IOOX Ioox Cream Color Screen Solderm Total 100ml In stock Price — for partners → Vichy Flexilift Maq Sand N35 30ml Vichy Vichy Flexilift Maq Sand N35 30ml In stock Price — for partners → Jowae Gel Sos Anti-Imperfections 10ml JOWAÉ Jowae Gel Sos Anti-Imperfections 10ml In stock Price — for partners → White Kiss Flash Whitening 2x6ml WHITE KISS White Kiss Flash Whitening 2x6ml In stock Price — for partners → La Roche Posay Toleriane Full Coverage Makeup Spf25 16 Halé 30ml La Roche-Posay La Roche Posay Toleriane Full Coverage Makeup Spf25 16 Halé 30ml In stock Price — for partners → La Roche Posay Toleriane Full Coverage Makeup Spf25 15 Doré 30ml La Roche-Posay La Roche Posay Toleriane Full Coverage Makeup Spf25 15 Doré 30ml In stock Price — for partners → La Roche Posay Toleriane Full Coverage Makeup Spf25 11 Light Beige 30ml La Roche-Posay La Roche Posay Toleriane Full Coverage Makeup Spf25 11 Light Beige 30ml In stock Price — for partners → Germinal Radiance Lift Serum Foundation Light Medium 30ml GERMINAL Germinal Radiance Lift Serum Foundation Light Medium 30ml In stock Price — for partners → La Roche Posay Effaclar Duo+ Unifiant Teinte Deep 40ml La Roche-Posay La Roche Posay Effaclar Duo+ Unifiant Teinte Deep 40ml In stock Price — for partners → Clinique True Bronze Bronzer 9,6 g Clinique Clinique True Bronze Bronzer 9,6 g In stock Price — for partners → Germinal Radiance Lift Serum Foundation Medium Dark 30ml GERMINAL Germinal Radiance Lift Serum Foundation Medium Dark 30ml In stock Price — for partners → Physicians Formula Butter Believe It! Blush Blush 5,5 g Physicians Formula Physicians Formula Butter Believe It! Blush Blush 5,5 g In stock Price — for partners → Clinique Blushing Blush Blush 6 g Clinique Clinique Blushing Blush Blush 6 g In stock Price — for partners → 2K From Amsterdam With Love Makeup Palette 48,4 g 2K 2K From Amsterdam With Love Makeup Palette 48,4 g In stock Price — for partners → 2K Super Model Beauty Train Case Gold Makeup Palette 122,6 g 2K 2K Super Model Beauty Train Case Gold Makeup Palette 122,6 g In stock Price — for partners → 2K Super Model Beauty Train Case Black Makeup Palette 122,6 g 2K 2K Super Model Beauty Train Case Black Makeup Palette 122,6 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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