LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

7292 products

Maderas De Oriente Cream Makeup 05 Jerez Maderas de Oriente Maderas De Oriente Cream Makeup 05 Jerez In stock Price — for partners → Bourjois Always Fabulous Foundation 24H Spf20 410 Golden Beige 30ml Bourjois Bourjois Always Fabulous Foundation 24H Spf20 410 Golden Beige 30ml In stock Price — for partners → Artdeco Bronzing Powder Compact Long Lasting 50 Almond Artdeco Artdeco Bronzing Powder Compact Long Lasting 50 Almond In stock Price — for partners → Wet N Wild Photo Focus Foundation Dewy Nude Ivory 28ml Wet n Wild Wet N Wild Photo Focus Foundation Dewy Nude Ivory 28ml In stock Price — for partners → Deborah Milano Dh Corrector Instant Lift 05 Deborah Milano Deborah Milano Dh Corrector Instant Lift 05 In stock Price — for partners → Couleur Caramel Perfection Base 36 Dark Beige 35ml COULEUR CARAMEL Couleur Caramel Perfection Base 36 Dark Beige 35ml In stock Price — for partners → Deborah Milano Dh Corrector Instant Lift 04 Deborah Milano Deborah Milano Dh Corrector Instant Lift 04 In stock Price — for partners → Rimmel London Natural Bronzer 004-Sundown 14g Rimmel London Rimmel London Natural Bronzer 004-Sundown 14g In stock Price — for partners → Max Factor Masterpiece Nude Palette Golden Nudes Max Factor Max Factor Masterpiece Nude Palette Golden Nudes In stock Price — for partners → Rimmel London The Multi-Tasker Concealer 060-Nude Rimmel London Rimmel London The Multi-Tasker Concealer 060-Nude In stock Price — for partners → Rimmel London Rimmel London Kind y Free Skin Tint Foundation 160-Vanilla In stock Price — for partners → Rimmel London Rimmel London Lasting Finish Compact 06-Rose Vainilla In stock Price — for partners → Bourjois Healthy Mix Concealer Vitamines 54-Sun Bronze 6ml Bourjois Bourjois Healthy Mix Concealer Vitamines 54-Sun Bronze 6ml In stock Price — for partners → Bourjois Healthy Mix Concealer Vitamines 53-Golden Beige 6ml Bourjois Bourjois Healthy Mix Concealer Vitamines 53-Golden Beige 6ml In stock Price — for partners → Max Factor Facefinity All Day Flawless 40 7,8ml Max Factor Max Factor Facefinity All Day Flawless 40 7,8ml In stock Price — for partners → Max Factor Facefinity All Day Flawless 20 7,8ml Max Factor Max Factor Facefinity All Day Flawless 20 7,8ml In stock Price — for partners → Rimmel London Rimmel London Lasting Finish Hydration Boost Spf20 450-Caramel 30ml In stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless Corrector 70 7,8ml In stock Price — for partners → Max Factor Max Factor Miracle Pure Crema Correctora 06-Maple 10ml In stock Price — for partners → Artdeco Maq Serum Matte Fdt Artdeco Artdeco Maq Serum Matte Fdt In stock Price — for partners → Artdeco All In One Base De Maquillaje En Crema Refill 10-Cashmere-Cool 11g Artdeco Artdeco All In One Base De Maquillaje En Crema Refill 10-Cashmere-Cool 11g In stock Price — for partners → Artdeco All In One Base De Maquillaje En Crema 20-Deep Honey-Cool 11g Artdeco Artdeco All In One Base De Maquillaje En Crema 20-Deep Honey-Cool 11g In stock Price — for partners → Artdeco All In One Base De Maquillaje En Crema 15-Medium Sand-Neutral 11g Artdeco Artdeco All In One Base De Maquillaje En Crema 15-Medium Sand-Neutral 11g In stock Price — for partners → Artdeco Perfect Matte Base De Maquillaje Serum 65-Honey 20ml Artdeco Artdeco Perfect Matte Base De Maquillaje Serum 65-Honey 20ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.