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Face makeup

7292 products

Wet N Wild Wnw Concealer Incognito 1111899e Wet n Wild Wet N Wild Wnw Concealer Incognito 1111899e In stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation 82-Deep Bronze 30ml In stock Price — for partners → T.LeClerc T.leclerc Leclerc Fdt Poudre 02 Clair Rosé Mat 30 In stock Price — for partners → Deborah Milano Deborah Milano Dh Bronze Lover N 2 In stock Price — for partners → Deborah Milano Deborah Milano Dh Bronze Lover N 1 In stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation C110-Espresso 30ml In stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation C105-Ganache 30ml In stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation N102-Chocolate 30ml In stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation W98-Warm Hazelnut 30ml In stock Price — for partners → Max Factor Max Factor Facefinity All Day Flawless 3 In 1 Foundation W91-Warm Amber 30ml In stock Price — for partners → Max Factor Max Factor Miracle Pure Skin-Improving Foundation 24h Hydration Spf30 89-Warm Praline 30ml In stock Price — for partners → Max Factor Miracle Pure Skin-Improving Foundation 24h Hydration Spf30 82-Deep Bronze 30ml Max Factor Max Factor Miracle Pure Skin-Improving Foundation 24h Hydration Spf30 82-Deep Bronze 30ml In stock Price — for partners → T.LeClerc T.leclerc Leclerc Fdt Poudré 01 Ivoire 30ml In stock Price — for partners → Max Factor Facefinity Compact Base De Maquillaje Recarga Spf20 08-Toffee 84g Max Factor Max Factor Facefinity Compact Base De Maquillaje Recarga Spf20 08-Toffee 84g In stock Price — for partners → Max Factor Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 08-Toffee 84g In stock Price — for partners → Max Factor Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 05-Sand 84g In stock Price — for partners → Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 03-Natural 84g Max Factor Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 03-Natural 84g In stock Price — for partners → Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 040-Creamy Ivory 84g Max Factor Max Factor Facefinity Compact Base De Maquillaje Recargable Spf20 040-Creamy Ivory 84g In stock Price — for partners → Bourjois Healthy Mix Serum Foundation Base De Maquillaje 57n-Bronze 30ml Bourjois Bourjois Healthy Mix Serum Foundation Base De Maquillaje 57n-Bronze 30ml In stock Price — for partners → Bourjois Healthy Mix Serum Corrector Líquido 58-Caramel 11ml Bourjois Bourjois Healthy Mix Serum Corrector Líquido 58-Caramel 11ml In stock Price — for partners → Bourjois Healthy Mix Serum Corrector Líquido 54-Sun Bronze 11ml Bourjois Bourjois Healthy Mix Serum Corrector Líquido 54-Sun Bronze 11ml In stock Price — for partners → Bourjois Healthy Mix Serum Corrector Líquido 52-Beige 11ml Bourjois Bourjois Healthy Mix Serum Corrector Líquido 52-Beige 11ml In stock Price — for partners → Bourjois Healthy Mix Serum Corrector Líquido 51-Light Vanilla 11ml Bourjois Bourjois Healthy Mix Serum Corrector Líquido 51-Light Vanilla 11ml In stock Price — for partners → Bourjois Healthy Mix Serum Corrector Líquido 49-Ivory 11ml Bourjois Bourjois Healthy Mix Serum Corrector Líquido 49-Ivory 11ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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