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Lip makeup

7758 products

What A Tint 4,9 ml Essence What A Tint 4,9 ml In stock Price — for partners → Juicy Bomb Shiny Lipgloss 10 ml Essence Juicy Bomb Shiny Lipgloss 10 ml In stock Price — for partners → Essence Juicy Bomb Shiny Lipgloss 10 ml 101 Lovely Litchi Essence Essence Juicy Bomb Shiny Lipgloss 10 ml 101 Lovely Litchi In stock Price — for partners → Juicy Bomb Shiny Lipgloss 10 ml Essence Juicy Bomb Shiny Lipgloss 10 ml In stock Price — for partners → Juicy Bomb Shiny Lipgloss 10 ml Essence Juicy Bomb Shiny Lipgloss 10 ml In stock Price — for partners → Essence Hydra Kiss Lip Oil 4 ml 01 Kiss From A Rose Essence Essence Hydra Kiss Lip Oil 4 ml 01 Kiss From A Rose In stock Price — for partners → Hydra Kiss Lip Oil 4 ml Essence Hydra Kiss Lip Oil 4 ml In stock Price — for partners → Extreme Shine Lip Gloss 5 ml Essence Extreme Shine Lip Gloss 5 ml In stock Price — for partners → Extreme Shine Lip Gloss 5 ml Essence Extreme Shine Lip Gloss 5 ml In stock Price — for partners → Extreme Shine Lip Gloss 5 ml Essence Extreme Shine Lip Gloss 5 ml In stock Price — for partners → 8H Matte Comfort Lip Liner 0,3 g Essence 8H Matte Comfort Lip Liner 0,3 g In stock Price — for partners → 8H Matte Comfort Lip Liner 0,3 g Essence 8H Matte Comfort Lip Liner 0,3 g In stock Price — for partners → 8H Matte Comfort Lip Liner 0,3 g Essence 8H Matte Comfort Lip Liner 0,3 g In stock Price — for partners → 8H Matte Comfort Lip Liner 0,3 g Essence 8H Matte Comfort Lip Liner 0,3 g In stock Price — for partners → 8H Matte Comfort Lip Liner 0,3 g Essence 8H Matte Comfort Lip Liner 0,3 g In stock Price — for partners → Shinissimo High Shine Lacquer 4,5 ml Dolce & Gabbana Shinissimo High Shine Lacquer 4,5 ml In stock Price — for partners → Contour Lipliner Pencil 1,2 g Christian Dior Contour Lipliner Pencil 1,2 g In stock Price — for partners → Shine Bomb Lip Lacquer 3 ml Catrice Shine Bomb Lip Lacquer 3 ml In stock Price — for partners → Shine Bomb Lip Lacquer 3 ml Catrice Shine Bomb Lip Lacquer 3 ml In stock Price — for partners → Plumping Lip Liner 0,35 g Catrice Plumping Lip Liner 0,35 g In stock Price — for partners → Plumping Lip Liner 0,35 g Catrice Plumping Lip Liner 0,35 g In stock Price — for partners → Plumping Lip Liner 0,35 g Catrice Plumping Lip Liner 0,35 g In stock Price — for partners → Catrice Plumping Lip Liner 0,35 g 069 Mainhattan Catrice Catrice Plumping Lip Liner 0,35 g 069 Mainhattan In stock Price — for partners → Plumping Lip Liner 0,35 g Catrice Plumping Lip Liner 0,35 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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