Lip makeup

7758 products

Colour Elixir - Moisturizing Lipstick 4.8 g Max Factor Colour Elixir - Moisturizing Lipstick 4.8 g In stock Price — for partners → Caviar Smoothing Matte Lipstick - Smoothing matte lipstick 3.8 g. LAURA MERCIER Caviar Smoothing Matte Lipstick - Smoothing matte lipstick 3.8 g. In stock Price — for partners → Caviar Smoothing Matte Lipstick - Smoothing matte lipstick 3.8 g. LAURA MERCIER Caviar Smoothing Matte Lipstick - Smoothing matte lipstick 3.8 g. In stock Price — for partners → Quickliner for Lips - Lip Liner 0.3 g Clinique Quickliner for Lips - Lip Liner 0.3 g In stock Price — for partners → "Plumping Lip Liner 0.35 g" Catrice "Plumping Lip Liner 0.35 g" In stock Price — for partners → Crushed Lip Color 3,4 g Bobbi Brown Crushed Lip Color 3,4 g In stock Price — for partners → Thrill Seeker Glassy Gloss 11 ml Rimmel London Thrill Seeker Glassy Gloss 11 ml In stock Price — for partners → Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring Rimmel London Lasting Finish Lipstick - Long Lasting Lipstick 4 g caring In stock Price — for partners → 2000 Calorie Lip Glaze 4.4 ml Max Factor 2000 Calorie Lip Glaze 4.4 ml In stock Price — for partners → Rouge Velvet Ink - Liquid lipstick 3.5 ml. Bourjois Rouge Velvet Ink - Liquid lipstick 3.5 ml. In stock Price — for partners → MegaLast High Shine Lipstick 3,3 g Wet n Wild MegaLast High Shine Lipstick 3,3 g In stock Price — for partners → Cloud Pout Marshmallow Lip Mousse 3 ml Wet n Wild Cloud Pout Marshmallow Lip Mousse 3 ml In stock Price — for partners → Mineral Wear Diamond Lip Plumper 5 ml Physicians Formula Mineral Wear Diamond Lip Plumper 5 ml In stock Price — for partners → Mineral Wear Diamond Lip Plumper 5 ml Physicians Formula Mineral Wear Diamond Lip Plumper 5 ml In stock Price — for partners → Lipliner InkDuo - Lip liner with balm 1.1 g Shiseido Lipliner InkDuo - Lip liner with balm 1.1 g In stock Price — for partners → Soft Lip Liner Waterproof Artdeco Soft Lip Liner Waterproof In stock Price — for partners → "Plumping Lip Liner 0.35 g" Catrice "Plumping Lip Liner 0.35 g" In stock Price — for partners → Super Lustrous Lipstick Revlon Professional Super Lustrous Lipstick In stock Price — for partners → Superstay Vinyl Ink Lipstick 4,2 ml Maybelline Superstay Vinyl Ink Lipstick 4,2 ml In stock Price — for partners → Pop Longwear Matte Lipstick - Matná rtěnka 3,9 g Clinique Pop Longwear Matte Lipstick - Matná rtěnka 3,9 g In stock Price — for partners → MegaGlo Lip & Cheek Color 6,5 ml Wet n Wild MegaGlo Lip & Cheek Color 6,5 ml In stock Price — for partners → Cloud Pout Marshmallow Lip Mousse 3 ml Wet n Wild Cloud Pout Marshmallow Lip Mousse 3 ml In stock Price — for partners → Cloud Pout Marshmallow Lip Mousse 3 ml Wet n Wild Cloud Pout Marshmallow Lip Mousse 3 ml In stock Price — for partners → Lifter Plump Lipgloss 5.4 ml. Maybelline Lifter Plump Lipgloss 5.4 ml. In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.