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Lip makeup

7758 products

Sisley Color Cloud Lipstick & Blush 1 Tawny 6ml Sisley Sisley Color Cloud Lipstick & Blush 1 Tawny 6ml Out of stock Price — for partners → Sisley Phyto Lip Twist 23 Black Rose 2,5g Sisley Sisley Phyto Lip Twist 23 Black Rose 2,5g Out of stock Price — for partners → Sisley Phyto Lip Balm 3 Crush 3g Refill Sisley Sisley Phyto Lip Balm 3 Crush 3g Refill Out of stock Price — for partners → Sisley Phyto Lip Balm 2 Pink Glow 3g Refill Sisley Sisley Phyto Lip Balm 2 Pink Glow 3g Refill Out of stock Price — for partners → Sisley Phyto Lip Balm 1 Cloud 3g Refill Sisley Sisley Phyto Lip Balm 1 Cloud 3g Refill Out of stock Price — for partners → Bobbi Brown Extra Blushing Lip Oil Bare Raspberry 2g Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Raspberry 2g Out of stock Price — for partners → Bobbi Brown Extra Blushing Lip Oil Bare Cherry 2g Bobbi Brown Bobbi Brown Extra Blushing Lip Oil Bare Cherry 2g Out of stock Price — for partners → Bobbi Brown Bobbi Brown Extra Lip Tint Bare Melon 2,5g Out of stock Price — for partners → Bobbi Brown Extra Lip Tint Bare Nude 2,5g Bobbi Brown Bobbi Brown Extra Lip Tint Bare Nude 2,5g Out of stock Price — for partners → Bobbi Brown Extra Lip Tint Bare Claret 2,5g Bobbi Brown Bobbi Brown Extra Lip Tint Bare Claret 2,5g Out of stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Loveshine Plumping Lip Oil Gloss 10 6ml Out of stock Price — for partners → Giorgio Armani Prisma Glass Icy Plumper Lip Gloss 31 3,5ml Giorgio Armani Giorgio Armani Prisma Glass Icy Plumper Lip Gloss 31 3,5ml Out of stock Price — for partners → Giorgio Armani Giorgio Armani Prisma Glass Icy Plumper Lip Gloss 34 3,5ml Out of stock Price — for partners → Giorgio Armani Prisma Glass Icy Plumper Lip Gloss 35 3,5ml Giorgio Armani Giorgio Armani Prisma Glass Icy Plumper Lip Gloss 35 3,5ml Out of stock Price — for partners → Bobbi Brown Bobbi Brown Extra Plump Lip Serum Bare Rose 6ml Out of stock Price — for partners → Trouble Maker Overdo It Lip Liner Pencil - Lip liner 1 g Trouble Maker Trouble Maker Overdo It Lip Liner Pencil - Lip liner 1 g Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Lip Shader Delineador 40-Red Stroke 0,35ml Out of stock Price — for partners → Collistar Collistar Twist Design Lápiz De Labios 1-Naturale 1 U Out of stock Price — for partners → Bourjois Bourjois Cloud Crème Edition Velvet Matte Labial Líquido 03-Guimauve 3ml Out of stock Price — for partners → Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Xxpose Me NYX Professional Makeup Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Xxpose Me Out of stock Price — for partners → Mía Cosmetics Labial Mate Luxury Nudes 517-Nutmeg 4g MÍA COSMETICS Mía Cosmetics Labial Mate Luxury Nudes 517-Nutmeg 4g Out of stock Price — for partners → Mía Cosmetics Labial Hidratante 510-Crimson Carnation 4g MÍA COSMETICS Mía Cosmetics Labial Hidratante 510-Crimson Carnation 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 505-Goji Glam 4g MÍA COSMETICS Mía Cosmetics Labial Mate 505-Goji Glam 4g Out of stock Price — for partners → Artdeco Artdeco Perfect Mat Lipstick 224-Cranberry 4g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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