Lip makeup

7758 products

Chanel Chanel Rouge Coco Flash 264-Sunset 3g Out of stock Price — for partners → Gosh Gosh Peptide Lip Gloss Brillo De Labios 010-Candyfloss 7ml Out of stock Price — for partners → Gosh Gosh Peptide Lip Gloss Brillo De Labios 007-Chocolate Mousse 7ml Out of stock Price — for partners → NYX Professional Makeup Nyx Lingerie Delineador De Labios Up to No Good 1 U Out of stock Price — for partners → Bourjois Bourjois Macaron Melt Colorete Para Mejillas y Labios 1-Honey Nougat 8g Out of stock Price — for partners → Mía Cosmetics Labial Mate Luxury Nudes 519-Spicy Chai 4g MÍA COSMETICS Mía Cosmetics Labial Mate Luxury Nudes 519-Spicy Chai 4g Out of stock Price — for partners → Nyx Suede Matte Lip Liner Sandstorm 3,5g NYX Professional Makeup Nyx Suede Matte Lip Liner Sandstorm 3,5g Out of stock Price — for partners → Nyx Soft Matte Lip Cream Istanbul 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Istanbul 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Line Loud Lip Pencil Stick 6-Ambition Statement Out of stock Price — for partners → NYX Professional Makeup Nyx Line Loud Lip Pencil Stick 32-Sassy 1,2ml Out of stock Price — for partners → Revlon Professional Revlon Colorstay Barra De Labios 007-Feed The Flame 2,55ml Out of stock Price — for partners → NYX Professional Makeup Nyx Butter Gloss Swirl 01-Peppermint Swirl 8ml Out of stock Price — for partners → Revlon Professional Revlon Super Lustrous Glimmer Lip Oil 02-Miss Coral 3,8ml Out of stock Price — for partners → Sosu Lavish Lip Duo SOSU Cosmetics Sosu Lavish Lip Duo Out of stock Price — for partners → Dermacol Lip Up Plumping Gloss 3 ml Dermacol Dermacol Lip Up Plumping Gloss 3 ml Out of stock Price — for partners → Revlon Professional Revlon Colorstay Barra De Labios In The Zone 2,55ml Out of stock Price — for partners → Revlon Professional Revlon Colorstay Barra De Labios 001-Gut Instinct 2,55ml Out of stock Price — for partners → Revlon Professional Revlon Super Lustrous Lipgloss 004-Cherries In The Snow 1 U Out of stock Price — for partners → Revlon Professional Revlon Super Lustrous Glass Shine Lipstick 008-Rum Raisin 4,2ml Out of stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g Out of stock Price — for partners → Maybelline Super Stay Teddy Tint Lipstick 5 ml Maybelline Maybelline Super Stay Teddy Tint Lipstick 5 ml Out of stock Price — for partners → Maybelline Super Stay Teddy Tint Lipstick 5 ml Maybelline Maybelline Super Stay Teddy Tint Lipstick 5 ml Out of stock Price — for partners → Maybelline Super Stay Teddy Tint Lipstick 5 ml Maybelline Maybelline Super Stay Teddy Tint Lipstick 5 ml Out of stock Price — for partners → Maybelline Serum Lipstick - satin finish 4,4 g Maybelline Maybelline Serum Lipstick - satin finish 4,4 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.