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Lip makeup

7762 products

Elizabeth Arden Elizabeth Arden Lip Color Lipstick 15-Ber Empwrd Out of stock Price — for partners → Elizabeth Arden Elizabeth Arden Lip Color Lipstick 29 Be Bare Out of stock Price — for partners → Dior Addict Lipstick N 008 Refill Christian Dior Dior Addict Lipstick N 008 Refill Out of stock Price — for partners → Lily Lolo Lilylolo Vegane Lisptick Stripped LILY LOLO Lily Lolo Lilylolo Vegane Lisptick Stripped Out of stock Price — for partners → Elizabeth Arden Lip Color Lipstick 03-Daring Coral Elizabeth Arden Elizabeth Arden Lip Color Lipstick 03-Daring Coral Out of stock Price — for partners → Nyx Soft Matte Lip Cream Milan 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Milan 8ml Out of stock Price — for partners → Dior Addict Lipstick Barra De Labios Recarga 536 1un Christian Dior Dior Addict Lipstick Barra De Labios Recarga 536 1un Out of stock Price — for partners → Dior Addict Lipstick Barra De Labios Recarga 720 1un Christian Dior Dior Addict Lipstick Barra De Labios Recarga 720 1un Out of stock Price — for partners → Lily Lolo Lip Gloss Cocktail LILY LOLO Lily Lolo Lip Gloss Cocktail Out of stock Price — for partners → Lily Lolo Lip Gloss Scandalips LILY LOLO Lily Lolo Lip Gloss Scandalips Out of stock Price — for partners → Lily Lolo Barra De Labios Au Naturel LILY LOLO Lily Lolo Barra De Labios Au Naturel Out of stock Price — for partners → LILY LOLO Lily Lolo Barra De Labios In The Altogether Out of stock Price — for partners → Lily Lolo Barra De Labios Flirtation LILY LOLO Lily Lolo Barra De Labios Flirtation Out of stock Price — for partners → Lily Lolo Barra De Labios Mi Amor LILY LOLO Lily Lolo Barra De Labios Mi Amor Out of stock Price — for partners → Lily Lolo Barra De Labios Coral Crush LILY LOLO Lily Lolo Barra De Labios Coral Crush Out of stock Price — for partners → Lily Lolo Labial Gloss Perfilador LILY LOLO Lily Lolo Labial Gloss Perfilador Out of stock Price — for partners → Makeup Revolution Revolution Make Up Matte Bomb Liquid Lip Nude Magnet 4,60ml Out of stock Price — for partners → Makeup Revolution Revolution Make Up Matte Bomb Liquid Lip Nude Charm 4,60ml Out of stock Price — for partners → Dior Rouge Dior Forever Barra De Labios 866 Together 1un Christian Dior Dior Rouge Dior Forever Barra De Labios 866 Together 1un Out of stock Price — for partners → Makeup Revolution Revolution Make Up Shimmer Bomb Lip Gloss Daydream 4ml Out of stock Price — for partners → Makeup Revolution Revolution Make Up Satin Kiss Lipstick White Wedding 3,50g Out of stock Price — for partners → Makeup Revolution Revolution Make Up Satin Kiss Lipstick Ruby 3,50g Out of stock Price — for partners → Makeup Revolution Revolution Make Up Satin Kiss Lipstick Heart Race 3,50g Out of stock Price — for partners → Makeup Revolution Revolution Make Up Satin Kiss Lipstick Chauffeur 3,50g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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