Lip makeup

7762 products

Clinique Pop Matte Liquid Lip Colour 05 Sweetheart Pop Clinique Clinique Pop Matte Liquid Lip Colour 05 Sweetheart Pop Out of stock Price — for partners → Collistar Professional Lip Pencil 13 Cameo Collistar Collistar Professional Lip Pencil 13 Cameo Out of stock Price — for partners → Sensai Kanebo Sensai Rouge Vibrant Cream Colour Vc04 Out of stock Price — for partners → Chanel Rouge Coco Flash 70 Attitude Chanel Chanel Rouge Coco Flash 70 Attitude Out of stock Price — for partners → Clinique Dramatically Different Lipstick Shaping Lip Colour 15 Sugarcoate Clinique Clinique Dramatically Different Lipstick Shaping Lip Colour 15 Sugarcoate Out of stock Price — for partners → Shiseido Lacquerink Lip Shine 310 Honey Flash Shiseido Shiseido Lacquerink Lip Shine 310 Honey Flash Out of stock Price — for partners → By Terry By Terry Crayon Levres Terrybly Perfect Lip Liner 7 Red Alert 1,2g Out of stock Price — for partners → By Terry By Terry Crayon Levres Terrybly Perfect Lip Liner 4 Red Cancan 1,2g Out of stock Price — for partners → By Terry By Terry Rouge Expert Click Stick 25 Dark Purple 1,5g Out of stock Price — for partners → By Terry By Terry Rouge Expert Click Stick 21 Palace Wine 1,5g Out of stock Price — for partners → By Terry By Terry Terrybly Velvet Rouge Liquid 06 Gypsy Rose 2ml Out of stock Price — for partners → Nyx Soft Matte Lip Cream Los Angeles 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Los Angeles 8ml Out of stock Price — for partners → Nyx Soft Matte Lip Cream Toulouse 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Toulouse 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Soft Matte Lip Cream Copenhagen 8ml Out of stock Price — for partners → Nyx Soft Matte Lip Cream Sao Paulo 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Sao Paulo 8ml Out of stock Price — for partners → Chanel Le Crayon Lèvres Lip Contour Pencil Long Lasting 178 Rouge Cerise Chanel Chanel Le Crayon Lèvres Lip Contour Pencil Long Lasting 178 Rouge Cerise Out of stock Price — for partners → Martinelia Unicorn Lip Gloss Martinelia Martinelia Unicorn Lip Gloss Out of stock Price — for partners → Sleek MakeUP Sleek Lip Shot Gloss Impact Road to Ruin Out of stock Price — for partners → Sleek Lip Shot Gloss Impact Dark Paradise Sleek MakeUP Sleek Lip Shot Gloss Impact Dark Paradise Out of stock Price — for partners → Sleek Locked Up Super Precise Lip Liner Blindfolded Sleek MakeUP Sleek Locked Up Super Precise Lip Liner Blindfolded Out of stock Price — for partners → Chanel Rouge Allure Laque 79 Éternité 6ml Chanel Chanel Rouge Allure Laque 79 Éternité 6ml Out of stock Price — for partners → Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Sizzlin' NYX Professional Makeup Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Sizzlin' Out of stock Price — for partners → Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Bust-Ed NYX Professional Makeup Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Bust-Ed Out of stock Price — for partners → Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Strip'd Down NYX Professional Makeup Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Strip'd Down Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.