LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Lip makeup

7762 products

Estee Lauder Pure Color Envy Paint On Liquid Lipcolor 09 Scream Sexy Metallic Estee Lauder Estee Lauder Pure Color Envy Paint On Liquid Lipcolor 09 Scream Sexy Metallic Out of stock Price — for partners → Estee Lauder Pure Color Desire Lipstick 401 Say Yes Estee Lauder Estee Lauder Pure Color Desire Lipstick 401 Say Yes Out of stock Price — for partners → Estee Lauder Pure Color Desire Lipstick 305 Don't Stop Estee Lauder Estee Lauder Pure Color Desire Lipstick 305 Don't Stop Out of stock Price — for partners → Estee Lauder Pure Color Desire Lipstick 301 Outsmart Estee Lauder Estee Lauder Pure Color Desire Lipstick 301 Outsmart Out of stock Price — for partners → Estee Lauder Pure Color Desire Lipstick 206 Overdo Estee Lauder Estee Lauder Pure Color Desire Lipstick 206 Overdo Out of stock Price — for partners → Estee Lauder Pure Color Desire Matte Lipstick 213 Claim Fame Estee Lauder Estee Lauder Pure Color Desire Matte Lipstick 213 Claim Fame Out of stock Price — for partners → Estée Lauder Pure Color Envy Illuminating Shine Slim Sun Kissed Estee Lauder Estée Lauder Pure Color Envy Illuminating Shine Slim Sun Kissed Out of stock Price — for partners → Catrice Catrice Plump It Up Lip Booster 110-Selflove and Glitter 3,5ml Out of stock Price — for partners → Dior Addict Lip Maximazer 025 Christian Dior Dior Addict Lip Maximazer 025 Out of stock Price — for partners → Dior Addict Lip Maximazer 053 Christian Dior Dior Addict Lip Maximazer 053 Out of stock Price — for partners → Dior Addict Lip Maximazer 072 Christian Dior Dior Addict Lip Maximazer 072 Out of stock Price — for partners → Christian Dior Dior Addict Lip Glow Lip Maximizer Out of stock Price — for partners → Rimmel London Rimmel London Oh My Plump! Perfilador De Labios 080-Baddie 1,2g Out of stock Price — for partners → Maybelline Maybelline Superstay 24 Matte Ink Lipstick 140 Soloist 5ml Out of stock Price — for partners → Clinique Clinique Chubby Stick Moisturising Lip Colour Balm 03 3g Out of stock Price — for partners → Shiseido Shiseido Shimmer Gloss Gel 01 Kogane Gold Out of stock Price — for partners → Elizabeth Arden Beautiful Color Liquid Lip Gloss Finish Red Door Elizabeth Arden Elizabeth Arden Beautiful Color Liquid Lip Gloss Finish Red Door Out of stock Price — for partners → Elizabeth Arden Beautiful Color Bold Liquid Lipstick Luscious Raspberry Elizabeth Arden Elizabeth Arden Beautiful Color Bold Liquid Lipstick Luscious Raspberry Out of stock Price — for partners → Nyx Suede Matte Lipliner Spicy NYX Professional Makeup Nyx Suede Matte Lipliner Spicy Out of stock Price — for partners → Nyx Suede Matte Lipliner Girl Bye NYX Professional Makeup Nyx Suede Matte Lipliner Girl Bye Out of stock Price — for partners → Nyx Suede Matte Lipliner Sweet Tooth NYX Professional Makeup Nyx Suede Matte Lipliner Sweet Tooth Out of stock Price — for partners → Stendhal Matte Effect Lipstick 105 Rose Terracotta 3.8g STENDHAL Stendhal Matte Effect Lipstick 105 Rose Terracotta 3.8g Out of stock Price — for partners → Stendhal Matte Effect Lipstick 104 Pavot D'Orient 3.8g STENDHAL Stendhal Matte Effect Lipstick 104 Pavot D'Orient 3.8g Out of stock Price — for partners → Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Flaunt It NYX Professional Makeup Nyx Professional Makeup - Lip Lingerie Xxl Matte Liquid Lipstick - Flaunt It Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.