Lip makeup

7762 products

J.cat Beauty Jcat Lip Pencil Skinny y Long Am Pink J.CAT BEAUTY J.cat Beauty Jcat Lip Pencil Skinny y Long Am Pink Out of stock Price — for partners → J.cat Beauty Jcat Lip Pencil Skinny y Long Black J.CAT BEAUTY J.cat Beauty Jcat Lip Pencil Skinny y Long Black Out of stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Red Plush J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Red Plush Out of stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Light Pink J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Light Pink Out of stock Price — for partners → J.cat Beauty Jcat Lip Liner Wholly Addict Pink Beige J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Wholly Addict Pink Beige Out of stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Hope Love -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Hope Love -D Out of stock Price — for partners → J.cat Beauty Jcat Lip Stick Ultracreamy Last Vacat -D J.CAT BEAUTY J.cat Beauty Jcat Lip Stick Ultracreamy Last Vacat -D Out of stock Price — for partners → J.cat Beauty Jcat Lip Liner Auto Roll It Up e Crimson J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Auto Roll It Up e Crimson Out of stock Price — for partners → J.cat Beauty Jcat Lip Liner Auto Roll It Up Amaranth J.CAT BEAUTY J.cat Beauty Jcat Lip Liner Auto Roll It Up Amaranth Out of stock Price — for partners → J.cat Beauty Jcat Lip Stick Ultracreamy Unlimited -D J.CAT BEAUTY J.cat Beauty Jcat Lip Stick Ultracreamy Unlimited -D Out of stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Introvert-D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Introvert-D Out of stock Price — for partners → J.cat Beauty Jcat Lip Liquid Mask Proof Appreciate -D J.CAT BEAUTY J.cat Beauty Jcat Lip Liquid Mask Proof Appreciate -D Out of stock Price — for partners → Givenchy Le Rouge Sheer Velvet N 16 Nude Boisé Givenchy Givenchy Le Rouge Sheer Velvet N 16 Nude Boisé Out of stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 169-Corallo Rosa 3,5g Out of stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 168-Agata Rossa 3,5g Out of stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 165-Rubellite 3,5g Out of stock Price — for partners → Collistar Collistar Puro Gioiello Barra De Labios 162-Zircone Cannella 3,5g Out of stock Price — for partners → Essence Essence Cosmetics 8h Matte Comfort Perfilador De Labios 18-Cherry On Top 0,30g Out of stock Price — for partners → Essence Essence Cosmetics 8h Matte Comfort Perfilador De Labios 17-Must Have Brown 0,30g Out of stock Price — for partners → Chanel Rouge Coco Baume Bálsamo Con Color Hidratante 762-Raspberry Kiss 3g Chanel Chanel Rouge Coco Baume Bálsamo Con Color Hidratante 762-Raspberry Kiss 3g Out of stock Price — for partners → Clarins Joli Rouge Velvet 793 Red Cranberry 3.5g Refill Clarins Clarins Joli Rouge Velvet 793 Red Cranberry 3.5g Refill Out of stock Price — for partners → Clarins Joli Rouge Velvet 783 Almond Nude 3.5g Refill Clarins Clarins Joli Rouge Velvet 783 Almond Nude 3.5g Refill Out of stock Price — for partners → Clarins Joli Rouge Velvet 792 Poppy 3.5g Refill Clarins Clarins Joli Rouge Velvet 792 Poppy 3.5g Refill Out of stock Price — for partners → Clarins Joli Rouge Velvet 795 Chesnut 3.5g Refill Clarins Clarins Joli Rouge Velvet 795 Chesnut 3.5g Refill Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.