Lip makeup

7762 products

Collistar Collistar Puro Gioiello Luminous Barra De Labios 183-Specchio Porpora 2,8ml Out of stock Price — for partners → Collistar Puro Gioiello Luminous Barra De Labios 178-Luce Nude Malva 2,8ml Collistar Collistar Puro Gioiello Luminous Barra De Labios 178-Luce Nude Malva 2,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Jelly Job Brillo De Labios Cherry Jelly 1 U Out of stock Price — for partners → NYX Professional Makeup Nyx Jelly Job Brillo De Labios Toast N Jelly 1 U Out of stock Price — for partners → NYX Professional Makeup Nyx Jelly Job Brillo De Labios Juicy Jelly 1 U Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Suga Baddie 4,8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Lip Drip Coconut Cutie 4,8ml Out of stock Price — for partners → Guerlain Guer Labial Kisskiss Bee Glow Plump Guerlain Guerlain Guer Labial Kisskiss Bee Glow Plump Out of stock Price — for partners → NYX Professional Makeup Nyx Lip Lingere Delineador Labios 10-Up All Night 1 U Out of stock Price — for partners → Mía Cosmetics Concealer Spf30 Salmon 5.50ml MÍA Mía Cosmetics Concealer Spf30 Salmon 5.50ml Out of stock Price — for partners → Max Factor Lipfinity Velvet Matte 24HRS Lipstick 3,5 ml Max Factor Max Factor Lipfinity Velvet Matte 24HRS Lipstick 3,5 ml Out of stock Price — for partners → L'Oreal Paris, Color Riche Berlinale, Cream Lipstick, 357, Red Carpet L'Oréal Paris L'Oreal Paris, Color Riche Berlinale, Cream Lipstick, 357, Red Carpet Out of stock Price — for partners → L'Oreal Paris, Color Riche Matte, Cream Lipstick, B56, Brun Tenebreux L'Oréal Paris L'Oreal Paris, Color Riche Matte, Cream Lipstick, B56, Brun Tenebreux Out of stock Price — for partners → Pupa Vamp! Marker Duo - lip marker and oil gloss 2 in 1 4 ml Pupa Milano Pupa Vamp! Marker Duo - lip marker and oil gloss 2 in 1 4 ml Out of stock Price — for partners → Pupa Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml Pupa Milano Pupa Miss Pupa Gloss (Ultra Shine Gloss Instant Volume Efect) 5 ml Out of stock Price — for partners → Estee Lauder Pure Color Love Lipstick 41 Haute And Cold Estee Lauder Estee Lauder Pure Color Love Lipstick 41 Haute And Cold Out of stock Price — for partners → Estee Lauder Pure Color Love Lipstick 230 Juiced Up Estee Lauder Estee Lauder Pure Color Love Lipstick 230 Juiced Up Out of stock Price — for partners → Estee Lauder Pure Color Love Lipstick 310 Bar Red Estee Lauder Estee Lauder Pure Color Love Lipstick 310 Bar Red Out of stock Price — for partners → Estee Lauder Pure Color Love Lipstick 130 Strapless Estee Lauder Estee Lauder Pure Color Love Lipstick 130 Strapless Out of stock Price — for partners → Estee Lauder Pure Color Love Lipstick 330 Wild Poppy Estee Lauder Estee Lauder Pure Color Love Lipstick 330 Wild Poppy Out of stock Price — for partners → Estee Lauder Pure Color Love Lipstick 460 Ripped Raisin Estee Lauder Estee Lauder Pure Color Love Lipstick 460 Ripped Raisin Out of stock Price — for partners → Estee Lauder Pure Color Envy Paint On Liquid Lipstick 420 Revellicious Rose Estee Lauder Estee Lauder Pure Color Envy Paint On Liquid Lipstick 420 Revellicious Rose Out of stock Price — for partners → Estee Lauder Pure Color Envy Paint On Liquid Lipcolor 09 Scream Sexy Metallic Estee Lauder Estee Lauder Pure Color Envy Paint On Liquid Lipcolor 09 Scream Sexy Metallic Out of stock Price — for partners → Estee Lauder Pure Color Desire Lipstick 401 Say Yes Estee Lauder Estee Lauder Pure Color Desire Lipstick 401 Say Yes Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.