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Lip makeup

7762 products

Elizabeth Arden Arden Lip Color Elizabeth Arden Elizabeth Arden Arden Lip Color Out of stock Price — for partners → Ardell Ardell Lashgrip Clear Adhesive Pegamento Pestañas De Banda 7g Out of stock Price — for partners → Clinique Quickliner For Lips 07 Intense Blush Clinique Clinique Quickliner For Lips 07 Intense Blush Out of stock Price — for partners → Nyx Soft Matte Lip Cream Leon 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Leon 8ml Out of stock Price — for partners → Mía Cosmetics Labial Hidratante 511-Sassy Saffron 4g MÍA COSMETICS Mía Cosmetics Labial Hidratante 511-Sassy Saffron 4g Out of stock Price — for partners → Mía Cosmetics Labial Hidratante 508-Dark Dhalia 4g MÍA COSMETICS Mía Cosmetics Labial Hidratante 508-Dark Dhalia 4g Out of stock Price — for partners → Mía Cosmetics Labial Hidratante 507-Mad Malva 4g MÍA COSMETICS Mía Cosmetics Labial Hidratante 507-Mad Malva 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 506-Grape Glow 4g MÍA COSMETICS Mía Cosmetics Labial Mate 506-Grape Glow 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 504-Bold Bergamot 4g MÍA COSMETICS Mía Cosmetics Labial Mate 504-Bold Bergamot 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 503-Rebel Rose 4g MÍA COSMETICS Mía Cosmetics Labial Mate 503-Rebel Rose 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 502-Fresh Fressia 4g MÍA COSMETICS Mía Cosmetics Labial Mate 502-Fresh Fressia 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 501-Calm Camellia 4g MÍA COSMETICS Mía Cosmetics Labial Mate 501-Calm Camellia 4g Out of stock Price — for partners → Sleek Lip Shot Gloss Impact Hidden Truth Sleek MakeUP Sleek Lip Shot Gloss Impact Hidden Truth Out of stock Price — for partners → Sleek Lip Shot Gloss Impact Backstabber Sleek MakeUP Sleek Lip Shot Gloss Impact Backstabber Out of stock Price — for partners → Stendhal Pur Luxe Care Lipstick 304 Elisa 4g STENDHAL Stendhal Pur Luxe Care Lipstick 304 Elisa 4g Out of stock Price — for partners → Stendhal Pur Luxe Care Lipstick 301 Mathilde 4g STENDHAL Stendhal Pur Luxe Care Lipstick 301 Mathilde 4g Out of stock Price — for partners → Stendhal Pur Luxe Care Lipstick 300 Louise 4g STENDHAL Stendhal Pur Luxe Care Lipstick 300 Louise 4g Out of stock Price — for partners → NURANA Nurana Lapiz Labios Clasico N20 Out of stock Price — for partners → Elizabeth Arden Lip Color Lipstick 18-Rmrkbl Red Elizabeth Arden Elizabeth Arden Lip Color Lipstick 18-Rmrkbl Red Out of stock Price — for partners → NYX Professional Makeup Nyx Shine Loud Pro Pigment Lip Shine 26-Fierce Flirt 3,4ml Out of stock Price — for partners → Nyx Butter Gloss Angel Food Cake 8ml NYX Professional Makeup Nyx Butter Gloss Angel Food Cake 8ml Out of stock Price — for partners → Nyx Butter Gloss Madeleine 8ml NYX Professional Makeup Nyx Butter Gloss Madeleine 8ml Out of stock Price — for partners → Nyx Butter Gloss Tiramisu 8ml NYX Professional Makeup Nyx Butter Gloss Tiramisu 8ml Out of stock Price — for partners → NYX Professional Makeup Nyx Butter Gloss Devil´s Food Cake 8ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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