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Lip makeup

7758 products

Clarins Clarins Joli Rouge Shine 779s Redcurrant Out of stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 8n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 8n 30ml Out of stock Price — for partners → Dior Forever Glow Star Filter Brillo De Labios 7n 30ml Christian Dior Dior Forever Glow Star Filter Brillo De Labios 7n 30ml Out of stock Price — for partners → Guerlain Rouge g Velvet Barra De Labios Recarga 777 3,5g Guerlain Guerlain Rouge g Velvet Barra De Labios Recarga 777 3,5g Out of stock Price — for partners → Catrice Catrice Filler Supreme Brillo De Labios 060-Too Juicy to Care 3,5ml Out of stock Price — for partners → NYX Professional Makeup Nyx Lip Lingere Delineador Labios 11-Hot y Heavy 1 U Out of stock Price — for partners → NYX Professional Makeup Nyx Lip Lingere Delineador Labios 04-Steamy Spice 1 U Out of stock Price — for partners → Laneige Lip Glowy Balm Blueberry 10g Laneige Laneige Lip Glowy Balm Blueberry 10g Out of stock Price — for partners → Artdeco Lip Brillance Long Lasting 57 Brilliant Purple Monarch Artdeco Artdeco Lip Brillance Long Lasting 57 Brilliant Purple Monarch Out of stock Price — for partners → NYX Professional Makeup Nyx Fat Oil Chillz Brillo De Labios Strawberry Slush 4,8ml Out of stock Price — for partners → Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana D y g Lip Kit 4 Transparent Gloss Dolce & Gabbana Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana Dolce and Gabbana D y g Lip Kit 4 Transparent Gloss Out of stock Price — for partners → Maybelline Superstar 24 2-Step Liquid Lispstick Makeup 260 Wildberry Maybelline Maybelline Superstar 24 2-Step Liquid Lispstick Makeup 260 Wildberry Out of stock Price — for partners → By Terry Lip Expert Shine 6 Fire Nude By Terry By Terry Lip Expert Shine 6 Fire Nude Out of stock Price — for partners → Elizabeth Arden Arden Lip Color Elizabeth Arden Elizabeth Arden Arden Lip Color Out of stock Price — for partners → Elizabeth Arden Arden Lip Color Lipstick 04 Rose Matte Elizabeth Arden Elizabeth Arden Arden Lip Color Lipstick 04 Rose Matte Out of stock Price — for partners → Elizabeth Arden Arden Lip Color Elizabeth Arden Elizabeth Arden Arden Lip Color Out of stock Price — for partners → Ardell Ardell Lashgrip Clear Adhesive Pegamento Pestañas De Banda 7g Out of stock Price — for partners → Clinique Quickliner For Lips 07 Intense Blush Clinique Clinique Quickliner For Lips 07 Intense Blush Out of stock Price — for partners → Nyx Soft Matte Lip Cream Leon 8ml NYX Professional Makeup Nyx Soft Matte Lip Cream Leon 8ml Out of stock Price — for partners → Mía Cosmetics Labial Hidratante 511-Sassy Saffron 4g MÍA COSMETICS Mía Cosmetics Labial Hidratante 511-Sassy Saffron 4g Out of stock Price — for partners → Mía Cosmetics Labial Hidratante 508-Dark Dhalia 4g MÍA COSMETICS Mía Cosmetics Labial Hidratante 508-Dark Dhalia 4g Out of stock Price — for partners → Mía Cosmetics Labial Hidratante 507-Mad Malva 4g MÍA COSMETICS Mía Cosmetics Labial Hidratante 507-Mad Malva 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 506-Grape Glow 4g MÍA COSMETICS Mía Cosmetics Labial Mate 506-Grape Glow 4g Out of stock Price — for partners → Mía Cosmetics Labial Mate 504-Bold Bergamot 4g MÍA COSMETICS Mía Cosmetics Labial Mate 504-Bold Bergamot 4g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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