Lip makeup

7758 products

Givenchy Le Rouge Velvet Matte Lipstick 2,3 g Givenchy Givenchy Le Rouge Velvet Matte Lipstick 2,3 g Out of stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g Out of stock Price — for partners → Maybelline Lifter Liner 1,2 g Maybelline Maybelline Lifter Liner 1,2 g Out of stock Price — for partners → Maybelline Lifter Liner 1,2 g 0ml Maybelline Maybelline Lifter Liner 1,2 g 0ml Out of stock Price — for partners → L´Oréal Infaillible Matte Resistance Lipstick 5 ml L'Oréal Paris L´Oréal Infaillible Matte Resistance Lipstick 5 ml Out of stock Price — for partners → L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g L'Oréal Paris L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g Out of stock Price — for partners → L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g L'Oréal Paris L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g Out of stock Price — for partners → L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g L'Oréal Paris L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g Out of stock Price — for partners → Pupa True Lips Blendable Lip Liner Pencil 038 Rose Nude 1.2 g Pupa Milano Pupa True Lips Blendable Lip Liner Pencil 038 Rose Nude 1.2 g Out of stock Price — for partners → Makeup Revolution Air Blur Soft Matte Liquid Lip - Tekutá matná rtěnka 3,5 ml Makeup Revolution Makeup Revolution Air Blur Soft Matte Liquid Lip - Tekutá matná rtěnka 3,5 ml Out of stock Price — for partners → Makeup Revolution Air Blur Soft Matte Liquid Lip - Tekutá matná rtěnka 3,5 ml Makeup Revolution Makeup Revolution Air Blur Soft Matte Liquid Lip - Tekutá matná rtěnka 3,5 ml Out of stock Price — for partners → Makeup Revolution Pout Bomb Plumping Lip Liner 0.2 g Makeup Revolution Makeup Revolution Pout Bomb Plumping Lip Liner 0.2 g Out of stock Price — for partners → Makeup Revolution Pout Bomb Plumping Lip Liner - Lip pencil 0.2 g Makeup Revolution Makeup Revolution Pout Bomb Plumping Lip Liner - Lip pencil 0.2 g Out of stock Price — for partners → Makeup Revolution Pout Bomb Plumping Lip Liner 0.2 g Makeup Revolution Makeup Revolution Pout Bomb Plumping Lip Liner 0.2 g Out of stock Price — for partners → Makeup Revolution Pout Bomb Plumping Lip Gloss - Lip gloss 4.6 ml Makeup Revolution Makeup Revolution Pout Bomb Plumping Lip Gloss - Lip gloss 4.6 ml Out of stock Price — for partners → Sisley Phyto Rouge Long-Lasting Hydration Lipstick - Long-lasting moisturizing lipstick 3.4 g 21 Rose Nouméa Sisley Sisley Phyto Rouge Long-Lasting Hydration Lipstick - Long-lasting moisturizing lipstick 3.4 g 21 Rose Nouméa Out of stock Price — for partners → Artdeco Artdeco Mat Passion Lip Fluid 60-Loyal Nude 3ml Out of stock Price — for partners → Clarins Joli Rouge Velvet La recharge 742V Joli Rouge 3.5g Clarins Clarins Joli Rouge Velvet La recharge 742V Joli Rouge 3.5g Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Liner Charming Pink 1,3g Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Comfort Matte Determined 4ml Out of stock Price — for partners → Dior Rouge Dior Barra De Labios 999 Satin Velvet Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 999 Satin Velvet Recarga 30ml Out of stock Price — for partners → Dior Rouge Dior Barra De Labios 777 Fahrenheit Velvet Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 777 Fahrenheit Velvet Recarga 30ml Out of stock Price — for partners → Dior Rouge Dior Barra De Labios 720 Icone Satin Recarga 30ml Christian Dior Dior Rouge Dior Barra De Labios 720 Icone Satin Recarga 30ml Out of stock Price — for partners → Dior Rouge Dior Barra De Labios 844 Trafalgar Satin 30ml Christian Dior Dior Rouge Dior Barra De Labios 844 Trafalgar Satin 30ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.